Taiwan bike makers peddling home as trade war rumbles along - GulfToday

Taiwan bike makers peddling home as trade war rumbles along

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Bonnie Tu, chairperson of the Giant Globe Group poses for photos at an e-bike showroom.

Set to a rhythmic soundtrack of clacking machinery, whirring drills and inflating tyres, bikes take shape at a factory run by Taiwan's Giant, which is leading the island's push to regain its crown as bike maker to the world.

At an assembly line near the central city of Taichung, workers for Giant -- the world's biggest bike maker -- build new electronic bikes that boast visibly thicker frames to house rechargeable batteries.

"This is one of the biggest driving forces for the past five years. But I think for this year, maybe we'll be able to reach about 30 percent.

The global e-bike market was valued at $16.34 billion in 2017 but is expected to reach $23.83 billion by 2025, according to Allied Market Research.

Taiwan's exports of e-bikes jumped more than 50 percent in 2018 with each unit costing more than $1,300 on average, much more than standard bicycles, according to customs data.

No more special treatment

There are other increasingly compelling economic reasons to shift manufacturing away from China.

In January the EU introduced a series of anti-dumping measures after years of complaints that Chinese-made e-bikes were saturating the market, sold for below production costs thanks to state subsidies.

Then there are the punitive US tariffs imposed as part of the trade war, which has battered many Taiwanese companies that assemble on the mainland.

"The shift was already kind of underway before Trump was elected, or people were talking about it anyway," explained Shelley Rigger, an expert on Taiwan at Davidson College in North Carolina.

Even before the trade war, she said, Taiwanese companies were worried about increased labour costs in China and the fact many of the incentives used to lure them had dried up.

"They're not getting special treatment as much and the cost benefit, they can find lower costs elsewhere. It's been more sort of a diversification rather than a relocation," she told AFP.

'Very important market'

Like Taiwan itself, the bike manufacturers began at the bottom of the global supply chain, churning out low-quality parts and products.

But as skills and knowledge improved, they became some of the world's best-known brands with Giant -- known as Trek in the US -- and Merida becoming global leaders.

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A worker checks e-bike parts at the factory of Giant, the world's biggest bicycle manufacturer.

President Tsai Ing-wen hails from a political bloc that is deeply sceptical of Beijing and favours being much less economically reliant on it, urging firms to return to the island and leading Beijing to cut ties with the government.

Some have heeded her call.

As of April, some 40 companies, including Giant, have committed to investing a combined $6.7 billion and creating 21,200 jobs.

But the topic of relocation remains hugely controversial, with business owners fearful of being punished by China and many asking Taipei not to reveal their names or details.

Still, Tu is adamant that Giant is committed to manufacturing in China, which remains "a very important market".

She portrays the recent opening of new assembly lines in Taiwan -- and a factory in Hungary -- as part of a need to be closer to consumers, saying "we are a global company".

But she agreed the trade war had morphed from initial "jitters" to "a new reality".

"I think I suddenly realised maybe it won't go away," she said. "I think the war is here. And we have got to have a long-term plan."

Agence France-Presse