World’s largest Lincoln facility opened - GulfToday

World’s largest Lincoln facility opened


Elena Ford along with Al Tayer Motors officials during the inauguration in Dubai.

Business Bureau, Gulf Today

DUBAI: Al Tayer Motors, one of the UAE’s leading automobile dealerships and official importer dealer for Ford and Lincoln vehicles, has opened the world’s largest Lincoln Vitrine facility at Al Ittihad Road in Dubai.

Elena Ford, Chief Customer Experience Officer of Ford Motor Company along with senior officials from Al Tayer Motors, Ford Middle East & Africa and Lincoln Middle East inaugurated the facility.

Spanning an area of more than 11,000 square metres over four levels, the state-of-art facility, is the Middle East’s first showcasing the new Corporate Identity, and UAE’s first to incorporate the ‘Lincoln Way’ philosophy and ownership experience. An integrated 3S facility, it includes showrooms, a service and a spare parts centre in one location.

“As one of the UAE’s leading automotive dealerships, we are committed to providing our clients with an exceptional vehicle ownership experience. Together with unrivalled after-sales care we want to take the historic Lincoln brand to the top of automotive luxury,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

Sami Malkawi, Regional Manager at Lincoln Middle East said, “ Lincoln registered 50 per cent rise in sale in the UAE and 6 per cent sale growth in the region in 2018. The opening of this new facility is expected to further boost the performance of the brand in 2019. Sales of Lincoln vehicles in Q1 2019 already look set to better the numbers achieved in Q1 2018.

“Our goal is to be the world’s most trusted company,” said Elena Ford. “To deliver on that promise we must deliver the most trusted experience for our customers across the ownership lifecycle, beginning with great dealerships such as Al Tayer Motors. And, when the experience is good for our customers, we are rewarded with greater loyalty.