The combined value of the rights was estimated to be almost double the 2018-22 deal.
An IPL match is billed in rights value ahead of English Premier League soccer’s $11.8 million per game, Indian media reported on Wednesday. The combined value of the rights was estimated to be almost double the 2018-22 deal.
Disney-owned Star India retained the IPL television broadcast rights to the annual two-month tournament for the 2023-27 period for Rs235.75 billion ($3.02 billion), said Jay Shah, secretary of the Board of Control for Cricket in India (BCCI), at the end of the auction process on Tuesday.
Viacom18, a broadcasting joint venture run by Mukesh Ambani’s Reliance Industries won digital streaming rights for Rs237.58 billion ($3.04 billion).
"IPL is an important component of our portfolio of television channels in India, providing an incredible opportunity for us to showcase The Walt Disney Company’s powerful global brands and iconic storytelling, as well as Disney Star’s impressive collection of local original content, to millions of viewers in India,” Rebecca Campbell, Chairperson of the International Content and Operations, The Walt Disney Company, said in a statement.
Cricket stars from all over the world participate in the IPL, which the BCCI started in 2008 as a way of retaining its top talent while attracting new fans to the fastest format of the international game.
The Gujarat Titans won the 2022 edition, beating Rajasthan Royals by seven wickets in the final on May 29. India's national team is already back in action, hosting South Africa in a limited-overs series.
The Walt Disney Company will also be exploring other multiplatform cricket rights, including future rights for the International cricket Council and the Board of Control for cricket in India, which it currently holds through the 2023 and 2024 seasons, respectively, Campbell said.
In 2023 and 2024, the IPL will stage 74 matches per season and it will grow to 84 matches per season in 2025 and 2026.
"Ultimately, India could become like the U.S. in baseball or basketball: the home of a league so lucrative and so international in its player pool that it would no longer need the cash it once generated from bilateral international fixtures,” respected cricket analyst Sharda Ugra wrote in an article for the Hindustan Times.
Bowling brilliantly and in the channel, Shami sent back Lucknow skipper and his India teammate KL Rahul for a golden duck and then claimed two more wickets in quick succession for figures of 3-0-10-3 in his first spell.
Qualifier 1 and Eliminator will be held at the Eden Gardens in Kolkata on May 24 and 26 while Eliminator 2 will be in Ahmedabad on May 27 and the final of the cash-rich league will be held at the Narendra Modi Stadium on May 29.
Virat Kohli's miserable IPL continued on Saturday when he was dismissed for a second successive golden duck as his Royal Challengers Bangalore were skittled for just 68 by Sunrisers Hyderabad who strolled to a nine-wicket win.
Skipper Hardik Pandya hit a blazing 87 to set up a comfortable 37-run victory for Gujarat Titans against Rajasthan Royals on Thursday, as his side replaced their opponents at the top of the Indian Premier League (IPL).
The skateboarding star, who celebrates her 13th birthday on Wednesday, is the youngest participant at the World Championships, which features back-to-back competitions.
Abu Dhabi Sports Council are pleased to announce the provisional entry list for the first-ever edition of the UAE Tour Women, beginning from Thursday. Many of the world’s best riders will come to the UAE to ride the four stages of the inaugural edition of the UAE Tour Women, starting in Dubai and finishing in Abu Dhabi.
Second seed Belinda Bencic got her campaign up and running with a victory to progress to the quarter-finals of the Mubadala Abu Dhabi Open, presented by Abu Dhabi Sports Council, on a day in which China’s rising star Qinwen Zheng stunned fifth seed Jelena Ostapenko. At the International Tennis Centre, Zayed Sports City,