Fitness enthusiasts attend Dubai Muscle Show.

The much-awaited fourth edition of the Dubai Muscle Show (DMS) got under way amid fanfare on Thursday.

Phillip Jerrod, known as ‘Phil’ Heath, seven-time Mr Olympia winner, graced the Dubai Muscle Show on Thursday.

Phil is an American IFBB professional bodybuilder and former Mr. Olympia.

DMS, held in collaboration with Dubai Sports Council, is the Middle East’s largest fitness event, where fitness fanatics meet the stars of the industry, find inspiration, access the world’s best and latest fitness products, get expert advice, training tips, and much, much more.

Bigger, better and definitely more extravagant, DMS presents an incredible line-up of fitness celebrities that are set to take the audience by force this season over the next three days.

Bionic and Khalid AlKazem (right) poses on the stage during the show.

Ronnie Coleman, who has eight Mr Olympia wins and held the record for the most wins as an IFBB professional with 26 titles, graced the occasion.

In 2011, he launched Ronnie Coleman Signature Series, a company that provides sports nutrition and wellness products for bodybuilders and other athletes.

Ronnie will be available to meet at the Ronnie Coleman Signature Series booth at the show on Dec.6-7.

Kai Greene, American IFBB professional bodybuilder, who has won 3 Arnold Classic titles in 2009, 2010 and 2016, also adds glitter to the star-studded line-up.

Women try their hands in TRX training.

Arguably the most inspirational person in bodybuilding and fitness, Kai has gone through an extraordinary rise, starting out as an orphan living between foster homes and institutional facilities, transforming his life through bodybuilding to become one of the top athletes in the world and more recently turning to acting, which has included a role in the Netflix series, Stranger Things.

Pakistani body builder Mohamad Yasir with Kai Greene. Yasir won 2 gold medals, 1 bronze in Miami, USA (World Physique Championship).

The impressive line-up also features Brandon Curry, who was crowned Mr Olympia 2019 and the winner of the Arnold Classic 2019 and is fast becoming a heavyweight legend and Big Ramy, who is the Middle East’s most famous bodybuilder, now residing in Kuwait.

He is an astounding, professional bodybuilder, becoming a pro in under three years. He has taken part in several major competitions and was considered by many to be the uncrowned winner of Mr Olympia in 2017, earning global recognition.

Youth perform during various competitions at the show.

Angelica Teixeira, who is the 2017 and 2018 Ms. Olympia and 4x Arnold Classic winner from Brazil and Sadik Hadzovic who is an American IFBB professional Physique competitor and won his first ever Arnold Classic in 2015.

With headline athletes conducting on-stage speaking sessions and meet-and-greets throughout the weekend, Dubai Muscle Show is built for fans to meet their fitness heroes.

New for 2019, Dubai Muscle Show has expanded to three-days with one-day dedicated to fitness trade professionals, who will have complimentary access to the event. The B2B day will consist of a conference, networking functions, an awards ceremony, seminars and an exhibition with fitness companies showcasing the latest technology, equipment, sports nutrition, apparel and other fitness products from across the globe.

The two consumer days will feature some of the world’s most exciting sports competitions, such a strongman, calisthenics, boxing, mixed martial arts, kick-boxing, bodybuilding, weightlifting and many others – including some of the most exciting local, regional and international talent flying in from all over the world.