The festival attracted a notable turnout from diverse nationalities and age groups who enjoyed numerous entertainment activities, creative workshops, live musical performances, and engaging competitions.
Live performances from superstar Balqees Fathi, and award-winning artist Mohammed Hamaki, Augmented Reality stage integrations, a breathtaking Burj Khalifa light show, dancing fountains and performance artists wowed the crowd and set the tone for the 47-day citywide retail extravaganza which runs until Jan.30, 2022.
Armouring the delirium in some cities of Dubai where people reside getting decked up for another dazzling festive occasion is very evident. Illuminated lights put up near the balconies is when I reminisce about the good old days
"We have seen more growth recessions, and with that experience comes knowledge on how to deal with each era, depending on the circumstances and the impact of that factor on the business..."
The big winner was from Egypt, Asmaa Al Awani, who won the grand prize, a brand-new BMW car, while 5 shoppers won shopping worth Dhs5,000, 10 winners won Dhs2,500 shopping vouchers, and 10 lucky shoppers won a cash prize worth Dhs1,000 for each.
Expressing his pleasure with the success of the 31st edition of the Festival in achieving its high sales and attracting over 2,000 shopping malls and retail stores to take part in the event, Abdullah Sultan Al Owais, Chairman of the SCCI, pointed to the efforts of the organising bodies’ success in holding the event.