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“We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” Sunny Jain, president of Unilever’s beauty and personal care division, said in a statement.
Actress-model Bipasha Basu shared a long post on Instagram while addressing the deep-rooted stigma attached with skin colour, mentioning how she had to deal with being described as "dusky" all her life, while speaking of the issue.
In the report, only three actors names are cited, those who applaud the removal of the word fair from Unilever’s Fair and Lovely (“Bollywood celebs laud cosmetic company for dropping ‘Fair’ from skin lightening products,” June 27, Gulf Today).