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The products whose advertisements were particularly targeted by the authority include: Dettol soap, Surf Excel powder, Pantene shampoo, Head & Shoulders shampoo, Lifebuoy shampoo, Fogg body spray, Sunsilk shampoo, Knorr noodles, Sufi, Fair & Lovely face wash, and Safeguard soap.
Asad Kaleem, an executive producer at ARY, said that the action means that 4,000 employees at the TV are now without work. He pleaded with the government to reverse its decision and bring the hugely popular ARY back on air.
Only pre-recorded speeches can be broadcast now with effective monitoring and editorial control, the Pemra notification said.