Pop evolution

There’s a new formula for achieving global success in the world of pop as traditional routes have become somewhat outdated. This week we are taking a look at some of the biggest names dominating the music charts and how they got there.

Tate McRae is everywhere at the moment. The 22-year-old Canadian pop singer began her career as a dancer and gained prominence after winning dance competitions from a young age. Her social media presence grew with her and she began singing on YouTube. One of the first songs she sang online attracted over 40 million views, leading her to release the song as her debut single. Her career has grown from there and she has been nominated for some big awards including a Grammy.

British singer RAYE is another artist whose rise to fame was unconventional. She spent years building her career behind the scenes. At the age of 17 she independently uploaded her debut EP

to a streaming service after writing, recording and co-producing it herself. Shortly after that she signed to a major record label and her career took off. A special feature of RAYE is that her music spans many genres, which makes her appealing to an even wider audience.

In other news this week, turn to our Fitness pages to read about how telling people to exercise more rarely works. According to experts, being encouraged to work out by someone who is really into working out can have the opposite effect, as there can be a lack of empathy. Instead, it’s best to find a fitness routine that meets you where you are.