Retailer gives away apartment as ‘Dream Home’ prize

After the successful conclusion of 3-month campaign, Dubai resident Natasha Peter won a furnished home in the lucky draw of “Win a Dream Home” while another resident, Suraj Singh, won a luxury car along with 12 winners of iPhones.

The campaign worth around Dhs1 million in total prizes was launched in December by Shaklan Group, a diversified conglomerate established in 1997, in which over millions of residents participated to spend Dhs50 in its 30 stores across UAE. The winners were awarded in a ceremony held at Crowne Plaza Hotel in Deira and was attended by the group’s senior leadership including Aboo Haris, Managing Director; Sameer MP, CEO; and Shameel Salam, Executive Director.

Also in attendance were Board Members Nihal Nasar and Aadil Aboo Haris, accompanied by Abdul Rasheed KK, General Manager; Shajimon P, Operations Manager; and Shafeeq VP, Finance Manager; who joined in celebrating this remarkable milestone with the winners.

“This ceremony represents the heart of what Shaklan Group stands for,” said Aboo Haris.

“Our mission has always been to provide world-class consumer goods and fresh food to our customers through an engaging and satisfying shopping experience. Seeing our customers’ dreams come true today is a testament to the community that has supported our vision since 1997. We are deeply grateful for their loyalty and trust, and we look forward to continuing to create moments of joy and value for every family we serve.”

The “Win a Dream Home” campaign, which ran from December 23, 2025, to March 22, 2026, was one of the Group’s largest customer engagement initiatives.

It offered customers the opportunity to participate in a grand raffle with a minimum spend of Dhs50, featuring a luxury apartment as the grand prize, along with a range of exciting rewards, including a Jac JS4 car and weekly giveaways for the latest iPhone 17.

The campaign witnessed strong participation across all Shaklan outlets, reinforcing the Group’s position as a customer-centric retail brand.

The prize distribution ceremony marks not just the conclusion of a campaign but a celebration of trust, loyalty, and community engagement that the brand has nurtured over the years.

Since its establishment in 1997, Shaklan Group has grown into a diversified retail organisation operating supermarkets, hypermarkets, and department stores.

Guided by a mission to provide world-class consumer goods and fresh food in an organised and engaging shopping environment, the Group continues to evolve as a value-driven, progressive retail brand committed to enhancing customer experiences across all its stores.

The senior officials vowed to bring a bigger campaign later this year as an annual event for its loyal customers.