Launched under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and coinciding with the holy month of Ramadan, the campaign honors mothers by allowing contributors to make donations in their names. It also aims to support underprivileged individuals and communities in a sustainable way through education. Lieutenant-General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, said the campaign, launched by Sheikh Mohammed solidifies the UAE’s leading humanitarian role globally, affirms its reputation as an inspiring role model promoting the values of honoring parents, kindness, compassion and solidarity by launching sustainable projects and campaigns that support people around the world through education and empowerment.

"It is an honor to be part of this campaign and to support its objectives of sustainably supporting underprivileged individuals around the world, by providing the education and skills necessary for a better future,” he said.

"The Dubai Police confirms its support of the Mothers’ Endowment campaign, which honors mothers while building upon the meaningful success of previous Ramadan campaigns launched by MBRGI. This stems from our belief that social responsibility is a national and humanitarian duty, and that supporting such efforts highlights and cements the UAE community’s noble values,” he added.

The Mothers’ Endowment campaign has exceeded its target in under 3 weeks, raising a total of Dhs 1.484 billion before the end of Ramadan.

The Mothers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (Mothersfund.ae), as well as a dedicated call center via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are possible by sending the word "Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the "Donations” tab, and Dubai’s community contributions platform Jood (Jood.ae).

WAM