The over two-month-long edition will run till September 3.

The city is all set to come alive this summer with a thrilling line-up of events and activities for 26th edition of the Dubai Summer Surprises (DSS) starting from June 29.

The over two-month-long edition of DSS is presented by Dubai Festivals and Retail Establishment (DFRE) and will run till September 3 with the participation of retailers, shopping centres, gold souks, entertainers and others which will also showcase glorious gastronomy, enthralling entertainment, unmissable shopping deals and much more. And Dubai Summer Surprises also brings double reasons to celebrate, with a packed opening weekend celebrating Eid Al Adha in Dubai.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The summer season does not start until the launch of Dubai Summer Surprises. This year, our focus is on enhancing quality of life for residents – ensuring that families are able to experience a wealth of ways to stay entertained throughout the summer – and making sure that visitors can always experience something new and innovative here in Dubai.”

This opening weekend of Dubai Summer Surprises 2023 will kick off with huge excitement with the DSS Opening Concert, celebrating Eid Al Adha in Dubai, featuring legendary performers Hussain Al Jassmi and Kadim Al Sahir. These two multi-talented artists are set to perform live in concert at the Coca-Cola Arena on 1 July at 9pm, while doors open at 8pm.

Have an ‘Unforgettable Summer with Blue’ by spending Dhs300 or more at Dubai Festival City Mall to enter into a draw and win 1 million Blue Rewards points every week of Dubai Summer Surprises, from 29 June to 3 September.

From 7 August until 3 September shop for Dhs200 at any of the participating malls and be in with a chance to win prizes totalling Dhs100,000 as part of the Back To School Raffle Campaign 2023. Twenty lucky winners will be selected in the raffle draw taking place on 3 September, each taking home Dhs5,000.

Gold and jewellery enthusiasts can take full advantage of the Glittering City of Gold Jewellery Deals happening from 20 June to 23 July, organised by Dubai Jewellery Group. Shop from across 150 jewellery outlets in Dubai to get amazing offers such as up to 50 per cent off making charges on gold jewellery, up to 75 per cent off diamond and pearl jewellery, and gold coins with every purchase of diamond jewellery worth Dhs2,500 or more. What’s more, get exclusive gifts with every purchase of Dhs1,000, along with a coupon to enter a raffle draw giving 20 lucky winners the chance to take home a Dhs5,000 voucher, making a grand total of Dhs100,000 in jewellery vouchers to be won.