The 9 combines the customer focused benefits of shopping at a world-class shopping mall.
Jamil Khan, Senior Reporter
An exclusive new luxury private members’ club, The 9 has been launched in Dubai to cater the ‘private’ members with fine dining and shopping experience. A regional first for a shopping destination, the opening of the club is the first phase in Mall of the Emirates’ development plans as it further enhances its customer experience, F&B and lifestyle offering.
Created following extensive research, The 9 combines the customer focused benefits of shopping at a world-class shopping mall with an exclusive private members’ club that aims to inspire and elevate everyone who passes through its hallowed doors.
Hussain Moosa at Majid Al Futtaim Properties — Director, Mall of the Emirates said, “Here at Mall of the Emirates, we are committed to using vision-driven innovations to create immersive experiences that are personalised, premium, and memorable and The 9 is a great example of this. We undertook considerable consumer research which told us there was a gap in the market for a luxurious space of this nature, within a shopping mall. We look forward to welcoming members to the result of that research and to the unique community we are creating here within The 9.”
Other facilities at the lounge include the digitally enabled 5-star concierge service, a serene barbering space offering food and drink to order, a cigar lounge, and a meeting room.
René Svendsen-Tune, CEO at Jabra said: “We are more connected than ever before. The world has also never been noisier, which requires innovative technology to ensure people can be assured of a clear voice, calls and music experience. At Jabra, we take our many years of experience to push the boundaries of technology, with the launch of our Elite 7 Pro, Elite 7 Active and Elite 3 earbuds as a result. The introduction of these new products signifies huge developments within the market, and we are excited to be at the forefront.”