VIDEO: Mohammed Bin Rashid launches ‘100 Million Meals’ campaign in 20 countries - GulfToday

VIDEO: Mohammed Bin Rashid launches ‘100 Million Meals’ campaign in 20 countries


A woman in need carries foodstuff being distributed by the embassy of United Arab Emirates ahead of Ramadan in Islamabad on Monday. AFP

Gulf Today, Staff Reporter

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, launched ‘100 Million Meals’ campaign to provide food parcels for families and people in need across 20 countries during the holy month of Ramadan.

Launched as an expansion from last year’s locally-held ’10 Million Meals’ campaign that empowered COVID-19-hit communities across the UAE, the ‘100 Million Meals’ campaign will provide food support to the vulnerable in the Middle East, Africa, and Asia.

The businessmen, companies, and the public inside and outside the UAE can make financial donations to the campaign that will distribute food parcels, sufficient to provide 100 million meals, countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda, and Egypt.

A donation as little as Dhs1 is enough to secure one meal for under-served communities in the targeted countries.

The Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) will coordinate with the Food Banking Regional Network and local humanitarian organizations in beneficiary countries to deliver food parcels to the doorsteps of vulnerable individuals and families.

Sheikh Mohammed Bin Rashid Al Maktoum said, “Providing food during the holy month of Ramadan is the best we can give from the UAE to humanity.”

He added, “The COVID-19 pandemic has pushed many populations into an economic despair and pushed us, at the same time, to be more compassion and giving.”

Urging the public to do their part, Sheikh Mohammed said, “we will work with humanitarian organizations, companies, entities, and humanitarians to join us in securing 100 million meals to bring a sense of safety to underserved homes across the world.”

Philanthropy is an integral part of the UAE’s philosophy since its inception. Sheikh Mohammed stressed the need to unify efforts and leverage necessary resources to combat world hunger.

“Four hours away from us are 52 million people battling hunger. We need to take urgent action to empower underserved communities.”

Mohammed Sheikh Mohammed Bin Rashid Al Maktoum.

Mohammed Bin Rashid added, “Today, we have the opportunity to send 100 million messages of peace from the UAE to 20 countries across the world.”

The campaign is part of the UAE’s response to global efforts to combat world hunger by the outbreak of COVID-19 that has pushed millions of disadvantaged populations to greater insecurity, poverty, and unemployment.

The campaign also aims to support the international community in achieving the second of the 17 United Nations Sustainable Development Goals to end hunger by 2030.

The MBRGI will carry out the campaign in collaboration with the UN World Food

Programme, the Food Banking Regional Network, humanitarian and charity organizations in beneficiary countries, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and UAE federal and local entities. 

100MillionMeals-Pak2A woman in need carries foodstuff being distributed by the embassy of UAE in Islamabad. AFP

The campaign aims to foster solidarity and promote individual and corporate responsibility, encouraging all communities to take up philanthropy as an integral part of their lifestyle.

It also reflects the UAE’s humanitarian principles and dedication to aiding the vulnerable through swift action. The UAE has dedicated major resources to combating hunger and malnutrition.

It was named the world’s fifth-largest donor to the World Food Programme, with 2019’s contributions amounting to $270 million.

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