Gulf Today, Staff Reporter

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, published a breathtaking video of UAE landscapes on his social media platforms on Friday afternoon.

The Dubai Ruler captioned the image, “My beautiful country...” with the hashtag #WorldsCoolestWinter in Arabic.

Recently, Sheikh Mohammed approved the new UAE Strategy for Domestic Tourism that aims to develop a comprehensive scheme to regulate the local tourism sector in a solid collaboration among the relevant local and federal entities.

He revealed a new unified tourism identity, as part of the UAE Nation Brand, to establish the country’s status as an ideal tourist destination locally and globally, and to share its inspiring story with the world.

A part of beach covered in moss.

As part of the campaign, last week Sheikh Mohammed toured the Hatta region and shared photos and videos.

Sheikh Mohammed wrote on his Twitter account, “From my tour today in Hatta... Tourism in the homeland is a support for the people of the homeland... and exploring the homeland is an exploration of identity… its roots... and ancestors... and the limits that a person can reach within his homeland."

A heritage site in Dubai.

Sheikh Mohammed continued, “My tourism is in my country ... my country is the most beautiful ... my country is the sweetest ... my country has the warmest feeling... may God protect my country, the Emirates.”

A fort basking in the sunlight.

Sheikh Mohammed said promoting the UAE as a single tourist destination with diverse attractions and experiences boosts the country’s tourism sector as an integral part of the national economy.

Sheikh Mohammed invited citizens and residents of different age groups, interests and backgrounds, to rediscover the UAE’s landmarks, reconnect with nature and share their experiences on social media platforms.