Sheikh Mohammed Bin Rashid Al Maktoum.
Gulf Today, Staff Reporter
His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has officially joined TikTok to connect with millions of his followers around the world on the new social platform.
Sheikh Mohammed took to Twitter and made the announcement. He wrote, “I officially joined TikTok, the fastest growing platform with more than 800 million users.
"We want to be where people are. We want to create positive Arabic content and we want to listen to young people and share our stories with them.”
Sheikh Mohammed shared a video that garnered over 90.3K likes and 17.9K comments.
He captioned the video, “In the UAE, I don't care if you are a deer or a lion... When you wake up better start running…”
Sheikh Mohammed urged people work hard and not to slow down with their ambition.
The Dubai leader will share short clips of his 50-year journey in public service, providing insights in leadership and management to inspire youth to create positive change in their societies.
The launch of Sheikh Mohammed’s official TikTok account comes from his keenness to connect with his followers, especially the young generation who make up the majority of the short-form mobile video platform’s audience.
Recently, Sheikh Mohammed approved the new UAE Strategy for Domestic Tourism that aims to develop a comprehensive scheme to regulate the local tourism sector in a solid collaboration among the relevant local and federal entities.
Video content accentuates the brand awareness and add to the connection between the brand and its audience.
Sheikh Mohammed meets over 100 young people from 19 Arab countries participating in the 3rd Young Arab Media Leaders Programme.
Dr Sheikh Sultan directed the Sharjah Electricity Water and Gas Authority to provide Dhs400 to beneficiaries of Sharjah Social Service Department (SSSD) aid, to be deducted from the consumption bill for Sewa.
"We directed various taskforces to implement 50 projects and initiatives related to retirees, community development, social services, housing, quality of life and endowments. The projects and initiatives reflect the vision of Sheikh Mohammed Bin Rashid to promote sustainable development."
The completion of compulsory health insurance in all emirates will enhance the total written premiums, which are expected to reach about Dhs50 billion in current year 2022, supported by the increase in the number of polices and insured people,...
The Saudi Ministry of Interior issued a statement explaining what happened on that occasion, and said that it was in reference to the circulating video clip of a person assaulting another on a social occasion, and that the aggressor had been arrested.