Sheikh Mohammed cycles in the rugged terrain of Hatta.
Gulf Today, Staff Reporter
His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, published photos from his tour of the Hatta region on Friday.
Sheikh Mohammed wrote on his Twitter account, “From my tour today in Hatta... Tourism in the homeland is a support for the people of the homeland... and exploring the homeland is an exploration of identity… its roots... and ancestors... and the limits that a person can reach within his homeland."
Sheikh Mohammed continued, “My tourism is in my country ... my country is the most beautiful ... my country is the sweetest ... my country has the warmest feeling... may God protect my country, the Emirates.”
Last week, Sheikh Mohammed approved the new UAE Strategy for Domestic Tourism that aims to develop a comprehensive scheme to regulate the local tourism sector in a solid collaboration among the relevant local and federal entities.
He revealed a new unified tourism identity, as part of the UAE Nation Brand, to establish the country’s status as an ideal tourist destination locally and globally, and to share its inspiring story with the world.
Sheikh Mohammed launched the first federal domestic tourism campaign titled "World’s Coolest Winter" to invite the public to explore the hidden gems of the seven emirates. The 45-day campaign, overseen by the Ministry of Economy in collaboration with local tourism entities and supported by the UAE Government Media Office, aims to highlight the major landmarks and attractions that distinguish every emirate and contribute to the UAE as a single destination.
Sheikh Mohammed said promoting the UAE as a single tourist destination with diverse attractions and experiences boosts the country’s tourism sector as an integral part of the national economy.
Sheikh Mohammed invited citizens and residents of different age groups, interests and backgrounds, to rediscover the UAE’s landmarks, reconnect with nature and share their experiences on social media platforms.
The UAE Strategy for Domestic Tourism was launched with a vision that recognises the importance of developing a comprehensive federal scheme to regulate the UAE’s local tourism sector.
In line with the ongoing massive winter campaign that aims to highlight UAE’s hidden gems, the World's Coolest Winter Challenge was launched in collaboration with du to encourage the people to share their outdoor experiences in UAE on social media, for a chance to win.
UAE nationals and residents are invited to post snaps of their winter experiences on social media for a chance to win Dhs25,000-Dhs50,000.
The contest runs from the 15th of December 2020, till the 25th of January 2021, in two phases
The #WorldsCoolestWinterChallenge will reward the posts that best capture the charm of touristic, natural and cultural landmarks across the UAE.
The first phase will reward two posts weekly with cash prizes worth Dh25,000 each for four weeks starting from December 15, 2020 until January 14, 2021, while the second phase will offer two grand cash prizes worth Dh50,000 each over 10 days starting from January 15 to January 25, 2021.
At the end of the challenge, du will publish the stories of the winners, along with the journey that inspired their submissions.
Dubai will host 40 global travellers for a ‘one-of-a-kind’ summer extravaganza as part of #BeMyGuest campaign by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism). The multi-award-winning programme, featured an exclusive social gamification component, inviting Bollywood icon Shah Rukh Khan, to help him solve clues around the city in a mysterious, 6-part mini-series. With the grand finale of the contest concluding the series at the end of April, 20 winners were awarded the opportunity to experience many iconic attractions, remarkable entertainment and exceptional ‘Only in Dubai’ experiences’ along with a companion this summer for free.
“The Dubai government will become more flexible, responsive and efficient,” tweeted Sheikh Mohammed.
The HERO World Series international circuit’s first stage cements its international profile right off the bat boasting more than 400 athletes from 40 countries.
The assailant "shot and killed, horrifically and incomprehensibly, 14 students and killed a teacher," Governor Greg Abbott told a news conference.
Google celebrates its fifteenth anniversary of the application dedicated to panoramic images for geographical locations.
The Pakistani Embassy in Abu Dhabi also reminds ‘misuse’ and ‘out of context activity’ on social media is also prohibited in the UAE. “All Pakistanis are advised to abide by the local laws and refrain from involving in any such activity.”