The photo has been used for illustrative purposes.
Gulf Today, Staff Reporter
In line with the ongoing massive winter campaign that aims to highlight UAE’s hidden gems, the World's Coolest Winter Challenge was launched in collaboration with du to encourage the people to share their outdoor experiences in UAE on social media, for a chance to win.
UAE nationals and residents are invited to post snaps of their winter experiences on social media for a chance to win Dhs25,000-Dhs50,000.
The contest runs from the 15th of December 2020, till the 25th of January 2021, in two phases
The #WorldsCoolestWinterChallenge, which will run in two phases from December 15, 2020 to January 25, 2021, will reward the posts that best capture the charm of touristic, natural and cultural landmarks across the UAE.
The first phase will reward two posts weekly with cash prizes worth Dh25,000 each for four weeks starting from December 15, 2020 until January 14, 2021, while the second phase will offer two grand cash prizes worth Dh50,000 each over 10 days starting from January 15 to January 25, 2021.
At the end of the challenge, du will publish the stories of the winners, along with the journey that inspired their submissions.
Last week, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, approved the new UAE Strategy for Domestic Tourism that aims to develop a comprehensive scheme to regulate the local tourism sector in a solid collaboration among the relevant local and federal entities.
He revealed a new unified tourism identity, as part of the UAE Nation Brand, to establish the country’s status as an ideal tourist destination locally and globally, and to share its inspiring story with the world.
Under the strategy, His Highness Sheikh Mohammed launched the first federal domestic tourism campaign titled "World’s Coolest Winter" to invite the public to explore the hidden gems of the seven emirates. The 45-day campaign, overseen by the Ministry of Economy in collaboration with local tourism entities and supported by the UAE Government Media Office, aims to highlight the major landmarks and attractions that distinguish every emirate and contribute to the UAE as a single destination.
Fog also formed over Madinat Zayed at 7am, and Jebel Jais in Ras Al Khaimah recorded the lowest temperature on Thursday morning, reaching 4.1°C at 6am.
There were showers in the emirates of Abu Dhabi, Dubai, Ras Al Khaimah, Sharjah, and Fujairah.
The NCM said Saturday would be cloudy with a chance of scattered rain starting in the morning over the islands, gradually approaching the coasts and the Northern regions in the afternoon.
With mega-event Expo 2020 round the corner and virus curbs easing across the globe Dubai is set to see a significant rise in regional and international tourism.
Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council (SMC) Sheikh Sultan Bin Ahmed Bin Sultan Al Qasimi, on Wednesday inaugurated the 21st edition of the Sharjah International Narrator Forum (SINF).
Mrs Pillay’s husband, Mahesh, bought the winning ticket under her name and split the ticket cost with his 10 Indian, 1 Lebanese and 1 Filipino colleagues from Rais Hassan Saadi, a shipping and freight company in Dubai.