Photo has been used for illustrative purposes.

Jamil Khan, Senior Reporter

The first week of the Dubai Summer Surprises (DSS) has picked up the momentum of shoppers as malls in the city are unveiling their ‘daily surprise deals’ to wow their guests besides already announced huge discounts.

On Saturday, the first weekend of the 6-week-long festival, a large number of families and others were seen busy shopping in Festival City malls where hundreds of brands in their outlets have displayed huge discounts of up to 75 per cent on their products.

In other major shopping outlets, the shoppers were calling all followers of fashion, dedicated deal hunters and savvy sale shoppers, the first week of this year’s Dubai Summer Surprises is ready, set, go with the first week of Daily Surprises offers! Residents and visitors can enjoy unmissable exclusive offers on a huge selection of big-name brands and products. The daily deals are available on a specified day and at participating venues only while stocks last, so shoppers need to move fast if they don’t want to miss out on the best DSS has to offer.

Shoppers can start the week right by snapping up the perfect summer dress or glamorous gown and getting another free of charge with this fantastic Buy 1, Get 1 Free deal from fashion favourite Lipsy London. The DSS deal is available on selected lines of the brand’s sought-after women’s clothes and accessories at Lipsy London’s Mall of the Emirates and City Centre Mirdif stores for just one day from 10am until stocks last.

However, the DSS shoppers will have even more cash to splash in the malls thanks to these great half-price stay deals at some of Dubai’s favourite hotels. Guests checking into the Fairmont The Palm, Movenpick JBR, Amwaj Rotana JBR, and the Address Downtown Hotel will receive up to 50 per cent off their room rate. The savings don’t stop there: The Zabeel Saray Palm hotel is offering up to 40 per cent off to all UAE citizens and residents through DSS, the Sheraton Jumeirah Beach is treating guests to 100 per cent off the cost of a room back in F&B during their stay, the Two Seasons Hotel has reduced the price of rooms by 30 per cent, while guests at the Dusit Thani Dubai will receive Dhs300 in F&B vouchers for each Dhs450 room booked at the property.