Photo has been used for illustrative purposes. File

Jamil Khan, Senior Reporter

The leading destination for short-form mobile video has explained its mission to inspire creativity and bring joy.

The short-form media video platform’s user base continues to grow in the MENA region and around the world. TikTok today explains how recommendations are delivered to the For You feed, which is central to the TikTok experience and where most users spend their time. The basis of the For You feed is a recommendation system. Recommendation systems are designed to help people have a more personalised experience — they suggest content after taking into account user preferences as expressed through interactions with the app, like posting a comment or following an account.

In a press statement, the platform has made it clear that on TikTok, the For You feed reflects preferences unique to each user. The system recommends content by ranking videos based on a combination of factors, including things like:

User interactions such as the videos you like or share, accounts you follow, comments you post, and content you create.

Video information might include details like captions, sounds, and hashtags.

In addition, TikTok’s recommendation system is designed with safety as a consideration. Reviewed content found to depict things like graphic medical procedures or legal consumption of regulated goods, for example — which may be shocking if surfaced as a recommended video to a general audience that hasn’t opted in to such content — may not be eligible for recommendation. Similarly, videos that have just been uploaded or are under review, and spam content such as videos seeking to artificially increase traffic, also may be ineligible for recommendation into anyone’s For Youfeed.

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