British movement inspires #ForeverThankfulUAE campaign
The campaign was launched to honour and applaud the sacrifices the frontline workers make.
#ForeverThankfulUAE aims to unite people in a massive show of support for those who are caring for COVID-19 positive patients and are tirelessly working to ensure the safety of the population in their role as the first responders during the crisis.
Launched to honour and applaud the sacrifices these modern-day heroes make – it aims to bring people, from all over the country together. The movement encourages communities to bond at a time when social distancing measures have kept families and friends apart.
The #ForeverThankfulUAE movement harnesses the power of social media to spread the message of thanks. A unique and special Instagram filter has been created, inspired by the colours of the United Arab Emirates. The filter can be saved to one’s Instagram and can be used to take videos or static photos.
The content created will be live broadcast as it goes through an installation at the entrance of Al Garhoud Private Hospital which greets staff as they come in for work. These messages of gratitude and encouragement will be used to provide long-lasting reminders to key workers of the vital work they are doing each day.
The campaign has already garnered social media backing from leading influencers such as Rania Fawaz, Ola Farahat and Mohammed Sultan Al Habtoor. Some other familiar faces also include Dima Al Sheikhly, Ahmad Daabas and Renee Farah who have all spoken out in support of those working in these key sectors. Through the support of these platforms, over 16 million people have seen these messages of thanks and praise.
This is the first online campaign in the UAE dedicated to support such messages. Mohammed Sultan Al Habtoor commented, “To utilise my platform to give thanks to all the people working in the frontline in the UAE showing them support, gratitude and encouragement is the least I can do. These key workers deserve more than just an acknowledgement as they are our heroes. I hope this initiative goes global and everyone can share their thanks.”
Remember to tag #ForeverThankfulUAE!
