The event held in Dubai offered various entertainment segments.

Dubai has been playing a vital role in grooming showbiz industry spread across the Middle East to provide ample opportunities as well as regularly hosting events to attract people from all walks of life. One such event recently attracted a number of showbiz prominent personalities from across the region who gathered and mingled with residents besides took part in various activities.

The evening of fashion shows showcased a wide range of fashion and designers products, including clothes and ethnic jewellery, and others drew a large number of guests from the fashion and showbiz industries. The event graced by the presence of many prominent showbiz personalities and influencers from across the region was organized by Shein, an international fashion e-commerce platform, to celebrate the annual online event, the Black Friday sale.

Those who attended the evening included prominent influencers Dr Malak Al Hussaini, Noha Nabil who joined with her sister Nouf Nabil, an influencer and TV presenter along with Donia Al Nazzal from Saudi Arabia, Dana Al Tuwairish from Kuwait, MBC’s TV presenter Marwa Karam, and the Stylist Safa Karam also attended. Famous social media sensation and couple from Kuwait Dr Kholoud and Amen also joined the event and turned the event into a unique platform with a large number of famous people from around the GCC.

The other prominent social media influencers including Bouthaina Al Raisi, Shaima Ali, and Nour Ghandour through ‘live stream’ shared beautiful moments to people all over the world connected on their social media accounts.

The evening offered various entertainment segments including the performance of famous magician, music party of local DJ and a trunk show. Through the trunk show, the Shein showcased their latest collection by various local and international designers.  “The Shein Yatch evening with a large number of showbiz and influencers from across the GCC was one of the successful event to draw huge attention on the ‘Black Friday’ sale as up to 70 per cent discount also attracted many guests to upgrade their wardrobes,” said one of the organisers.

The online e-commerce platform Shein founded in 2008, offers a variety of choices for all ages, at affordable prices. Shein aims to provide the highest value trendy pieces while also being dedicated to quality, value, and service. “Since entering the Middle East market in 2017, Shein has successfully ranked among the most popular fast fashion brands in Middle East, as Shein is always concentrating on independent design, has an experienced designer team, and constantly updates clothing styles according to popular trends in different periods. It is loved by consumers, especially among female consumers aged 18-34.