Jumeirah Beach Residence (JBR), Dubai’s premier beachfront destination by Dubai Retail, will shine the spotlight on the UAE’s heritage with a series of themed cultural activations during its second #WOWJBR festival.

Coinciding with a five-day country-wide public holiday to mark the UAE’s 48th National Day celebrations, JBR will honour the nation’s unique Arabian culture with Ayala dance performances, a traditional calligrapher penning visitors’ names on take-home scrolls and a falconer offering passers-by a memorable photo opportunity with a striking falcon – the country’s national emblem.

More than 1,000 UAE flags and various traditional Arabic decorations will be distributed along the 1.2km promenade, which will be home to multiple Majlis areas where visitors can relax and recharge with traditional Arabic coffee.

Starting from 6.30pm on Dec.2, 2019, UAE National Day activities on The Walk at JBR are free of charge and suitable for all members of the family.

Dubai Retail, the retail management arm of Dubai Holding, focuses on developing, operating and managing the company’s extensive range of strategically located retail assets across prime destinations and communities.

This primarily supports the growth and expansion of local and global retail partners through the delivery of holistic, convenient and diverse retail solutions. With a retail footprint spanning two million square feet, its 13 mixed-use properties comprise over 1,000 multi-format units across eight key locations in the city.

The company’s differentiated portfolio incorporates JBR, a premier beachfront attraction, Souk Madinat Jumeirah, one of Dubai’s most sought-after tourist destinations, and the Boulevard at Emirates Towers District, situated in the heart of the city’s financial hub, as well as Bay Avenue and Bay Square in Business Bay.

Its community centres cater to a wide catchment within popular suburban districts, such as Mudon, Al Waha and Layan in Dubailand, Shorooq in Mirdif, Al Khail Gate in Al Quoz, and the new neighbourhoods of Dubai Wharf and Manazel Al Khor at Jaddaf Waterfront along Dubai Creek.

Dubai Retail’s portfolio includes an F&B component in Sarood Hospitality, a homegrown independent leader in restaurant management and world-class concept development.

The full-service hospitality brand’s portfolio includes Al Nafoorah, The Noodle House, Pierchic, Flow, The Duck Hook, Hillhouse Brasserie, Khaymat Al Bahar, Pai Thai, Perry & Blackwelder’s, Segreto and Trattoria Toscana.