‘Malayalis looking for a life partner outside community’

KeralaMatrimony, the leading matchmaking service for Malayalis, from BharatMatrimony, studied the demographic patterns of over 4 lakh registered users. The data revealed fascinating insights on Malayalis and their life partner preferences.

Individuals are increasingly taking marriage decisions into their own hands as is evident from the fact that 61% of the matrimony profiles were created by the individuals themselves, with only about 14% created by parents and the rest by siblings and others.

58% women seeking a life partner are 23-27 years, while 50% men are in the age group of 26-30 years.

Indicating the progressive nature of the Malayali community was the fact that 30% men and 18% women were open to a life partner outside their own caste.

In terms of educational qualification, the most popular stream of education amongst women registrants was arts followed by technology and professional degrees. Whereas for men, it was technology and professional degrees, followed by diploma.

39% women and 19% men preferred life partners whose education qualification is a Masters or above. Women were looking for partners with a Masters primarily in Engineering, Management, and Medicine. Men preferred partners with Masters  in Commerce, Arts or Science.

The research revealed that the user base comprised 30% women and 70% men with the average age of male registrants being 29 years and that of women being 25 years.

And interestingly, NRIs formed 19% of the 4 lakh plus matrimony profiles. Majority of them were from United Arab Emirates, Saudi Arabia, US, UK, Qatar, Kuwait, Oman and Bahrain.

53% of the members were open to seeking life partners living overseas, of which UAE, USA, Canada and Australia were among the most preferred countries, research report said further.

The top cities within Kerala that witnessed maximum number of registrations included Kochi, Thiruvananthapuram, Kozhikode, Ernakulam, Thrissur, Kannur and Kollam.

In tune with the mobile and internet trends, 82% of the KeralaMatrimony members did their life partner search using their mobile.

Commenting on the interesting trend, Murugavel Janakiraman, Founder and CEO, Matrimony.com said, “KeralaMatrimony has earned the trust of millions of Malayalis to become the No. 1 choice when it comes to finding a life partner. Lakhs of success stories have been reported till now and we continue to grow our user base amongst the vibrant Malayali community, in India, UAE, US and across the globe. Kerala is a large and priority market for us and we continue to step up our efforts to help more Malayalis find their life partner.”