CDA to launch ‘Masar’ smart application at Gitex - GulfToday

CDA to launch ‘Masar’ smart application at Gitex


Residents get briefed about the latest technological innovations at the Gitex Technology Week in Dubai.

Jamil Khan, Senior Reporter

The 5-day most anticipated event Gitex Technology Week 2019 has started in Dubai and a number of government departments as well as thousands of exhibitors are showcasing their latest innovations and solutions.

The Community Development Authority in Dubai (CDA) announced its participation. The week-long event started at the Dubai Trade and Exhibition Center. During its participation in the exhibition, CDA will showcase the latest technologies it has adopted to follow up the development and quality of services provided to customers, in order to facilitate communication with them. CDA’s stand will be located within the Dubai Smart Government pavilion at Gitex this year.

Gitex visitors will be able to learn about ‘Masar,’ a smart application that enables communication with registrants of its empowerment program. The application allows CDA’s empowerment management team to interact with customers and update them on training schedules and send reminders to attend job interviews and employment events. Besides, the application enables users to give feedback and follow up the implementation of CDA’s empowerment plan.

Empowering people who are eligible for financial and social benefits is also one of CDA’s key missions. In line with this, CDA has identified financial empowerment as one of the best methodologies to enhance the financial security of low-income people. To achieve this, it has been conducting successful interventions, including training, developments; education and social support for underprivileged, thereby helping them acquire financial skills and aspects that significantly enhance their social and physical security.

Thani Bin Jarsh, CEO,Corporate Services Sector, at CDA said: “In view of rapid technological advancements and the emergence of innovative technological solutions in the field of communication, keeping pace with these transformations in the social sector is a necessity and a right to provide to our customers.

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