Setting a new benchmark in preserving marine life - GulfToday

Setting a new benchmark in preserving marine life


Emirates NBD Group’s employees taking part in Keep the Creek Clean drive pose for photographs in Ghantoot.

Imran Mojib, Special Correspondent
Jamil Khan, Senior Reporter

A leading financial institution in the region is celebrating World Ocean Day this year by highlighting its commitment to preserving marine biodiversity, under the “Keep the Creek Clean” marine conservation programme.

The ‘Keep the Creek Clean’ initiative was introduced by Emirates NBD Private Banking in 2018, with the goal of helping preserve and clean up the UAE’s waterways, specifically the Dubai Creek and its extended channels.

The initiative has successfully trained 33 Emirates NBD Group employees in the PADI Open Water/Advanced Open Dive course, giving them the ability to dive down to 18 metres to help clean up and protect the UAE’s underwater ecosystems.

The first dive clean-up under the programme was held in collaboration with the Dubai Police and Divers Down at Al Hamriya Port in October 2018, resulting in the removal of more than three tonnes of waste from the Creek to be recycled or disposed responsibly.

Saod Obaidalla, Executive Vice President and Head of Private Banking, at Emirates NBD said, “Sustainability is a top priority for Emirates NBD Private Banking, and we are committed to inspiring a cleaner future and helping preserve the UAE’s environment for generations to come.”

“The Private Banking division is pleased to lend support to valuable initiatives such as Keep the Creek Clean, which has been instrumental in making a difference to the UAE’s marine ecosystems. I am particularly proud to note that the Bank’s efforts have successfully resulted in the removal of 5,471 kilogrammes from our ocean through dive, kayak and beach cleanups since the initiative’s inception,” Obaidalla added.

World Ocean Day is observed every year as a reminder of the critical role oceans play in everyday life, aiming to raise awareness about the impact of human actions on oceans and mobilise and unite the world’s population to sustainably manage oceans.

Keep the Creek Clean, with support from Emirates NBD Private Banking, helps clear various types of refuse from the water – including ship parts, cars, tyres, household items, fishing nets and plastic waste – to create a cleaner environment for present and future generations, while encouraging marine biodiversity.

The programme is managed under Emirates NBD Group’s Social Investment Strategy Framework which includes various initiatives to support the environment. As a community-focused bank, Emirates NBD is a pioneer in private sector CSR volunteering and a member of IMPACT 2030, the corporate volunteering arm of the United Nations. The bank’s award-winning Exchanger programme, which enables staff to exchange their time for social good, has completed 10,673 hours of volunteering so far this year.

The danger posed by single-use plastic products to human and animal health should never be underestimated.

United Nations officials have been repeatedly urging everyone to give up the use of single-use plastic products such as disposable cutlery, water bottles, food containers and shopping bags. Unfortunately, the reactions have been muted.

These environmentally unfriendly products ultimately end up in seas and oceans where they endanger fish, birds and other creatures who mistake it for food or become entangled.

Plastic waste has also entered the human food chain with health consequences that are not yet fully understood.

On the issue of pollution, although global trends are mixed, air, water and soil pollution have continued to increase in some areas, as per UN officials.

Marine plastic pollution in particular has increased tenfold since 1980, affecting at least 267 species including 86 per cent of marine turtles, 44 per cent of seabirds and 43 per cent of marine mammals.

The loss of species, ecosystems and genetic diversity is already a global and generational threat to human well-being, according to Sir Robert Watson, Chair, Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services.

However, not all is lost. In an indication that good sense has prevailed, around 180 countries reached a deal in Geneva recently that aims to sharply reduce the amount of plastic that gets washed into the world’s oceans.

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