The Burj Khalifa has been the tallest structure and building in the world since its topping out in 2009.
DUBAI: Dubai’s Department of Tourism and Commerce Marketing, Dubai Tourism, reported record growth in overnight visitors from Japan, crossing the 100,000 mark for the first time at the end of 2018.
Reflecting a 15.3 per cent year-on-year increase, the Emirate welcomed 104,843 overnight visitors, with the robust growth underscoring efforts to further showcase the breadth of the city’s ever-expanding tourism proposition, cementing Dubai’s ongoing commitment to the Japanese market.
Adopting a custom market specific approach, Dubai Tourism continued to expand its reach across Japan targeting segmented demographics through strategic activations, always-on marketing campaigns and ongoing trade and business partnerships with key industry players. In order to drive awareness and consideration around Dubai as a holiday destination among Japan’s target market, the department identified women and senior citizens as key drivers in the travel and tourism space. Furthermore, building on the city’s commitment to ensure ease of accessibility, Japanese visitors benefit from daily flights from Tokyo Narita, Tokyo Haneda and Kansai International Airport in Osaka.
“2018 saw sustained growth from the Japanese market as we welcomed more than 100,000 overnight visitors a year for the very first time. This milestone is testament to the market specific approach we’ve taken and the appeal of Dubai’s variety of attractions and experiences.
Issam Kazim, CEO of Dubai’s Corporation of Tourism and Commerce Marketing, DCTCM, said, “2018 saw sustained growth from the Japanese market as we welcomed more than 100,000 overnight visitors a year for the very first time. This milestone is testament to the market specific approach we’ve taken and the appeal of Dubai’s variety of attractions and experiences. With the market enthusiastic to learn more about the city, we will continue to work to enhance our holistic marketing efforts and strengthen our ongoing strategic partnerships with key industry leaders across multiple touch points, elevating the city’s position as the destination of choice for Japanese travellers.”
Dubai continues to be a key trending destination amongst young Japanese females, with the Emirate witnessing an increase of 21 per cent to 7.4 million mentions on social media from 2016 to 2018. Building on this growing interest, Dubai Tourism led a campaign to showcase the city as a safe and exciting destination specifically targeting young female travellers. The campaign leveraged user videos and image posts, as well as inviting users to participate in ongoing competitions throughout the year to showcase Dubai’s attractions to a broader audience. This campaign achieved 91.6 million impressions across a three month period, driving deeper engagement and encouraging wider conversations around Dubai.
Working to deliver an enhanced travel experience for Japanese visitors to the Emirate, Dubai Tourism has partnered with H.I.S. Co., , a market leading travel agency in Japan to provide easy access to Dubai’s travel products and information though sales and retail promotions across major Japanese cities. Furthermore, the department conducted a number of highly targeted marketing activations to highlight the city’s varied offerings to diverse audiences across Japan, including key broadcast projects that explored the city’s innovation in culture, sustainability and technology, as well as ongoing familiarisation trips and media events to highlight the city’s distinctive elements.
Dubai Tourism led a campaign to showcase the city as a safe and exciting destination.
Working in conjunction with the Department’s comprehensive digital presence across multiple platforms in Japan, the city will continue to engage its target demographic with tailored experiences as well as showcasing the destination as a dynamic place to visit for a range of audiences. This includes leveraging locally relevant content creators from Japan to provide an avenue for authentic storytelling, presenting unique perspectives of Dubai and bringing the city to life through a highly personalised and engaging narrative.
The Arabian Travel Market, the region’s leading international travel and tourism event is all set to raise its curtains on Sunday, bringing together over 2,800 exhibitors from across the world.
A Nairobi-bound Boeing 737 crashed minutes after an early-morning takeoff from Addis Ababa on Sunday, killing all eight crew and 149 passengers on board, including tourists, business travellers, and at least one delegate to a UN meeting.
The event, organised by the UAE Space Agency, is the largest gathering of global space industry leaders in the Middle East and North Africa.
The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) organised a number of cultural activities across the emirate to promote reading as a leisure activity, particularly amongst the younger generation. The activities included specialised book fairs, with DCT Abu Dhabi offering up to 50% discounts on more than 400 titles published by the Department.
A passenger train carrying at least 2,000 people derailed as it was crossing a bridge in Bangladesh on Monday killing five people and injuring more than 100, officials said.
The European Asylum Support Office (EASO) recorded 664,480 applications for international protection in 2018, down for the third year running and 10 percent lower than in 2017.
The gunmen attacked the villages of Sagho and Toekodogo, in the Barsalogho district, on Saturday, Defence Minister Cheriff Sy said in a statement, describing them as members of "armed terrorist groups".