Picture used for illustrative purposes only.
The Sharjah International Film Festival for Children and Youth (SIFF) plays a pivotal role in paving the way for aspiring young filmmakers and promoting a vibrant cinema culture through its platform, said participants in a panel discussion titled 'Role of festivals in promoting films' yesterday (Friday), as the 8th edition drew to a close after a successful six-day run, virtually.
Moderated by a junior juror at SIFF 2021, Batoul Al-Tamimi, the panel featured Emirati filmmaker, Amer Salmeen; Ahmed Al Mulla, Director and Founder of the Saudi Film Festival; and Emirati cinematographer Masoud Amralla Al Ali, who lauded the efforts of SIFF to empower children and youth with creative perspectives through exposure to global cinema, training in varied media arts and promoting healthy competition among them.
Impact of SIFF on young generations
Noting the impact of hundreds of films, particularly animation, and workshops offered by SIFF to stimulate young imaginations, Masoud Amralla Al Ali said that the festival has been nurturing a deep love and understanding of cinematic arts in children and youth.
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On the role of festivals in promoting films, he said they incentivise filmmakers to push their creative boundaries and help attract global audiences to their creative product, emphasising that these festivals in the UAE and across the GCC over the past 20 years have played exactly this role.
For his part, Ahmed Al Mulla said the future of the film industry in the Kingdom of Saudi Arabia is promising, as is gearing up to deliver a new wave of homegrown cinema poised to create a positive artistic impact on both audiences and festivals.
He went on to appreciate SIFF’s strategy in broadening the creative and artistic horizons of future filmmakers, adding: “As soon as any film festival announces their screening list as well as award nominations, the selected films are immediately put under the spotlight and become a must-watch for cinema lovers. For this reason and several others, film festivals are a valuable marketing tool.”
Festivals offer prominence to documentary and short film genres
For Amer Salmeen, film festivals are incubators of talent, sources of invaluable knowledge, and platforms of vibrant creative exchange. He also noted that these events have played a particularly important role in popularising documentaries and short films, which are not marketed as mainstream cinema, adding that another reason for their increasing popularity is the digital streaming platforms and satellite channels that support and promote their production.
The panelists also emphasised the importance of creating films that stem from the Arab world, highlight local and regional culture to transform Arab viewers from consumers of other cultures to learning more about their own. They noted the importance of utilising the latest technologies to advance the quality and global appeal of their work too to bring it up to international standards.
In a related development, young media enthusiasts in the UAE were introduced to the art of creating fun and engaging videos using industry-leading editing software to enhance their storytelling skills at an educational workshop hosted by Sharjah Media City (Shams) yesterday on the concluding day of the 8th edition of the Sharjah International Film Festival for Children and Youth (SIFF).
Joe Karkour, Business Manager for Adobe Systems in the MENA region and Eastern Europe, led a step-by-step virtual tutorial that took the young audiences through the breadth of tools and features of Adobe Premiere Pro to help streamline their workflow and create stunning content.
Participants were guided on the basics of using the software right from starting a new project to exporting the finished piece, cutting and editing footage, colour grading, optimising audio, and more. The initial part of the workshop focused on familiarising participants with the software tools and navigating the workspace panels.
After importing video content from the computer and creating an initial sequence, participants were introduced to the basics and shortcuts of cutting, moving, and rearranging clips in the Timeline, along with techniques to apply special effects, and adjust colour.
The workshop also offered guidance on enhancing soundtrack by adding transitions or using customisable audio effects. Participants also learnt easy-to-use techniques of stylising onscreen titles and animating graphics.
The workshop concluded with lessons on choosing from an array of standard video formats to easily publish on Vimeo, YouTube, or other digital platforms.
SIFF’s vast repository of high-quality content spanning series, films, cartoons, songs, stories, and educational videos, will be available free-of-charge on MENA Mobile’s Bustan app.
Scheduled to be held from Oct.11-16, SIFF is one of the most anticipated cultural events organised by Sharjah and is the first film festival in the UAE and the Arab region to celebrate children’s and youth cinema.
Eighth edition of SIFF to host 48 film premieres, which comprise 4 movies from the UAE, 3 from the GCC, 35 from the Middle East, and 6 films representing the unique vision of global filmmakers.
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