Boosting horticulture: Kashmir's 'Mishri' variety of cherries exported to Dubai - GulfToday

Boosting horticulture: Kashmir's 'Mishri' variety of cherries exported to Dubai


A closeup view of sweet red cherries hanging from a tree.

Gulf Today Report

In a step towards boosting the horticultural industry, exporters have sent the first commercial shipment of the 'Mishri' variety of cherries from the Kashmir Valley to Dubai.

As per the Ministry of Commerce & Industry, APEDA (Agricultural and Processed Food Products Export Development Authority) assisted in the shipment of cherries to Dubai.

"Prior to the shipment, the cherries were harvested, cleaned and packed by APEDA registered exporters while the technical inputs were provided by the Sher-e-kashmir University of Agricultural Science and Technology of Kashmir," the ministry said in a statement.

"The APEDA-National Referral Laboratory at National Research Centre for Grapes, Pune provided support for ensuring food safety and quality in the shipment, which would help create a brand for cherries especially in the Middle East countries."

According to the ministry, prior to the current shipment, a sample consignment was sent in June 2021 from Srinagar to Dubai by air, which was transshipped from Mumbai.

Apple Kashmir 7 Kashmiri apples in an orchard.

"Following an encouraging response from the consumers in Dubai, the first commercial shipment of 'Mishri' variety of cherries was exported to Dubai."

At present, the Union Territory of Jammu & Kashmir produces more than 95 per cent of the total production of commercial varieties of cherries in the country.

It produces four varieties of cherry: 'Double', 'Makhmali', 'Mishri' and 'Italy'.

"The commencement of commercial shipment of cherries would provide huge opportunities for exports of several temperate fruits like plums, pears, apricot and apples from Kashmir, especially to Middle East countries in the forthcoming seasons."

"APEDA has been conducting interactions with farmers, Farmer Producer Organisations (FPOs), government officials and other stakeholders for boosting export potential of agricultural produce from Kashmir such as apples, almonds, walnuts, saffron, rice, fresh fruits and vegetables and certified organic products," the ministry said.


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