Robot installations are made up of metal cans.
Gulf Today Report
Created under the theme of ‘Memories of Jumeirah,’ a series of art sculptures have been installed along Jumeirah road to honour Dubai's heritage.
The initiative celebrates the spirit of one of the most prominent neighbourhoods.
Developed by international artists, the artworks have been installed in select bus stops along Jumeirah Road stretching from the Dubai Canal to Jumeirah Al Naseem.
Sculptures made in the shape of chicks, a gang of giant robots, a giant cassette player, and a swarm of giant jellyfish – these are just some of the artworks installed.
The installations are designed to appeal to all age groups, communities and add beauty and colour to the streets of Dubai.
The Jumeirah Project further aims at raising the neighbourhood's profile as a cultural hub in line with the vision of the Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum.
Brand Dubai recently activated a brand identity campaign for Jumeirah that highlights its unique character as a destination that offers diverse creative, aesthetic, and social experiences for residents and visitors.
Shaima Al Suwaidi, City Branding Manager of Brand Dubai said, “The launch of the second phase of the Jumeira Project contributes to realising the broader vision to transform Dubai into an open-air museum that celebrates creativity and aesthetic excellence. The art experiences support the effort to create a vibrant new creative ambiance in the neighbourhood while portraying its distinctive heritage, modernity, and innovative spirit.”
“The art experiences at the bus stops take viewers on a unique storytelling experience by highlighting memories from Jumeirah’s past. The unique installations enrich public spaces in Jumeira and provide residents and visitors to engage with art and creativity,” Al Suwaidi noted.
Some of the artworks evoke nostalgia for Dubai’s past while others celebrate its futuristic aspirations. One of the artworks is titled 'Pink Flamingo' inspired by the shapes of colorful floaters commonly found in small shops across Jumeira Road. Another installation features a Jellyfish, a sea animal abundantly found in Jumeira beach waters during the summer.
Other installations featuring colorful chicks, a cassette player, and a Teela, a glass ball similar to a marble used by Emirati children to play a popular traditional game, reconnect people with their childhood. Also displayed are artworks featuring coffee cups, a ‘Paper’ boat, and robots made using metal cans that honour Dubai’s heritage and celebrate its vision for the future.
The international artists who participated in developing the artworks include Polish artist Martin Kot; French architect and digital artist Cyril Lancelin; Massimo Sirelli, founder and art director of a creative studio and a professor at Istituto Europeo di Design di Torino (IED); and Viacheslav Heyderikch, a Ukrainian artist of functional and 3D graphics and animation.
The exhibition complements the hotel’s art collection that is spread across the guest rooms and public spaces, adding to the hospitality experience.
The culinary campaign seeks to support and encourage cooking as an art form that stimulates innovation, creativity, and entrepreneurship as well as encourages practitioners to be creative in their respective fields.
Saudi Arabia unveiled the design of its pavilion at the Expo 2020 Dubai on Sunday. The pavilion will be second in size only to that of the UAE pavilion, covering an area the size of two football pitches.
Dubai’s highly anticipated annual health and wellness festival, Active on the Beach, is thrilled to invite the fitness community for a joyous reunion on Sunday. Open to all, this one-day beach festival at the iconic Kempinski Hotel & Residences Palm Jumeirah offers complimentary access to a feast of all things fitness, wellbeing and fun.
The Emirati Families Pavilion is proud to offer visitors a wide range of local products and handicrafts, which are particularly attractive to those interested in artistic items that reflect the spirit of the UAE.
Charles was particularly taken by a card showing a dog feeling sorry for itself after medical treatment, with the message: “At least you don’t have to wear a cone.”