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Summer hair is a seasonal hazard. Increased heat and humidity means your tresses refuse to fall into any desired style. This is where a new technology– the protein protect therapy – with the weather protect range of products come into play.
“Protein Protect Therapy is a newly designed technology that strengthens and protects hair from root to tip. It nourishes the scalp with a coated layer of proteins which promote hair growth. A unique blend of rich natural oils and minerals create a therapeutic hydration experience, leaving hair strong, healthy and shiny,” says Nidhi Mehta, brand manager, VIERRO, speaking to Panorama. VIERRO is a haircare brand that employs science to formulate a range of haircare solutions using naturally available proteins.
Is perfect hair during summer merely wishful thinking?
Summer doesn't have to be the season of bad hair days; especially in the Middle East, where summer is a big part of the year and equally a part of our lifestyle. With some much needed extra care, you can protect your hair from even the most humid days. Start the season with a trim, for hair tends to grow a little faster in the summer. This will help get rid of the split ends and add a healthy bounce.
Before you take a dip in the pool, try to use a good oil replacement or leave in conditioner as it will help prevent extensive absorption of chlorine, pool chemicals and salt. Try to shield your strands from the sun. Make a daily habit of using a shampoo and conditioner that is specifically created for the summer heat and humidity. You may be washing your hair more frequently to deal with summer's sweat and grime. Skip hot hair-styling gadgets like blow-driers, curling irons and straighteners if possible. Try to wash your hair at night and put it up in a bun or a braid; this way you wake up with natural waves giving you a good style for the day.
But let's face it – when the air is so thick with humidity, frizz is going to happen. Don't waste your summer trying to fight frizz. Instead, find an easy go-to hairdo like a slick pony, high bun, or side braid for those high-humidity days.
What should one look for in haircare products to beat the heat?
A healthy blend of proteins and rich natural oils will provide the extra nourishment that hair needs during the hot months. Protein is important for hair growth because hair follicles are made of mostly protein. Lack of protein in hair care products promotes hair loss. Biotin is essential for the production of a hair protein called keratin, which is why a combination of not just one, but numerous proteins help prevent hair damage and hair loss.
What is the value add-on of milk protein in your products?
Your hair is made of proteins, which are necessary for tissue growth and repair. There are two types of protein in milk, casein and whey, and both can benefit your hair. A diet low in protein may cause hair to thin or go into a dormant stage and stop growing. Healthy hair is the direct result of a healthy body, and a nutritious diet that includes milk protein may result in thick, shiny hair.
How does tea tree oil help care for hair?
Tea tree oil's anti-fungal and antimicrobial properties make it effective for treating dandruff and seborrheic dermatitis. Tea tree oil can also clear the follicles and allow your hair to breathe. It can moisturise the scalp while preventing buildup of excess oil on the scalp. All this facilitates hair growth.
Can you elaborate on Protein Protect Therapy that you advocate?
Until now, the modern woman has always had to rely on multiple remedies for healthy and beautiful hair. Vierro’s revolutionary Protein Protect Therapy formula is a newly designed technology that strengthens and protects your hair from root to tip with a coated layer of proteins. It is a unique blend of rich natural oils and minerals that makes your hair strong, healthy, and shiny.
How does flax seed oil help?
Flaxseed oil is good for a few reasons: it provides nutrition for hair follicles because it's rich in fatty acids. Deficiency in omega-3 fatty acids can result in dry, brittle hair. It's also rich in protein and selenium, both of which are necessary for growing healthy, shiny hair.
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