UK to celebrate Sharjah Ruler’s ‘Market Focus’ project at London Book Fair 2022 - GulfToday

UK to celebrate Sharjah Ruler’s ‘Market Focus’ project at London Book Fair 2022


Photo of Sharjah stand design at London Book Fair. Supplied

Gulf Today, Staff Reporter

Shortly after Sharjah’s Guest of Honour participation in Bologna Children’s Book Fair (BCFB) 2022, the UK will now celebrate His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah’s visionary cultural project, as the emirate takes centre stage at the 49th edition of London Book Fair (LBF) as its Market Focus, becoming the first representative of an Arab country to receive this honour.

The book fair, taking place from April 5 to 7 at Olympia London (Olympia Exhibition Centre), will convene a host of copyright professionals, content creators and publishers from around the world.

At LBF 2022, in participation with a host of cultural, heritage and creative entities, Sharjah will lead a robust programme of literary and creative events that highlight its leading cultural project at the emirate’s pavilion where the UAE flag will fly high alongside the flags of around 100 other participating countries.

The emirate will showcase the vision of each entity and spotlight its efforts in building a knowledge-based society, boosting Arabic and Emirati publishing sectors and investing in cultural industries rooted in local and Arab heritage.


Sharjah’s ‘Market Focus’ programme will comprise 16 heritage and cultural events and will see the presence of a group of renowned Emirati authors and artists who will engage with their British counterparts in an open cultural dialogue. Sharjah will organise an array of live artistic shows and performances that exemplify UAE’s national identity and culture, in addition to hosting poetry evenings that celebrate the uniqueness of Emirati poetry.

Commenting on the emirate’s vibrant presence at LBF 2022, the head of the Sharjah delegation and Chairman of the Department of Government Relations (DGR), Sharjah, Sheikh Fahim Al Qasimi, said, "The UK is celebrating Sharjah’s cultural project, and our goal is to enhance fruitful communication with British cities to advance relations at all levels and in all fields. More importantly, this honour is a testament to Sharjah’s vision of investing in culture and books as a firm foundation for cross-cultural communication, understanding, mutual respect of cultural values, and the recognition that human civilisation is the outcome and culmination of the contributions of nations and civilisations worldwide, and not the outcome of any one cultural identity."

For his part, Ahmed Bin Rakkad Al Ameri, Chairman of SBA, stressed that Sharjah’s Market Focus programme at the book fair reflects the vision and directives of the Ruler of Sharjah, to advance the Emirati and Arab publishing industry, and forge partnerships between the emirate’s institutions and intellectuals with their counterparts around the world to facilitate exchange of knowledge and expertise.

He added that SBA is overseeing Sharjah’s Market Focus programme agenda and is coordinating with participating entities from the UAE to present a diverse array of activities that showcase the Arab and Emirati cultural movement at LBF.

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