ROX Motor announces collaboration with W Motors to assemble NEVs in the UAE
- Last updated: May 22, 2025 | 13:50
ROX Motor, a global luxury new energy vehicle brand, has announced a strategic partnership with W Motors, the UAE’s leading high-performance vehicle manufacturer, to localise production and assembly of its vehicles in the United Arab Emirates. The agreement, signed at Make it in the Emirates (MIITE) 2025, marks a major milestone in enhancing regional manufacturing and supporting the UAE’s industrial and sustainability goals.
As part of this collaboration, ROX Motor will begin producing its vehicles—starting with the ROX 01—at W Motors’ new facility in Abu Dhabi. This move signifies the first time ROX vehicles will be manufactured outside of China, reflecting a commitment to local adaptation and regional resilience.
“This partnership accelerates our regional growth and aligns with the UAE’s industrial strategies,” said Jarvis, Founder & CEO of ROX Motor. “Together with W Motors, we’re building the future of sustainable mobility in the UAE and beyond.”
Ralph Debbas, Founder & CEO of W Motors, added, “We’re proud to lead the manufacturing of ROX 01 in Abu Dhabi. This collaboration enhances our ability to provide advanced contract manufacturing and supports the UAE’s ambition to become a global automotive hub.”
The partnership supports key national initiatives including Operation 300Bn, Industry 4.0, and Net Zero by 2050, reinforcing both companies' roles in shaping a sustainable and self-reliant automotive future for the region.
In addition to local manufacturing efforts, ROX Motor is accelerating innovation through strategic technology partnerships in the UAE. The company recently entered a collaboration with Enercap to advance high-performance battery cell applications across its product line — enhancing deployment and operational efficiency regionally and globally. ROX Motor has also signed an agreement with leading petrochemical company Borouge to explore joint R&D on advanced polyolefin materials for automotive use, further strengthening its localised supply chain and supporting the UAE’s Operation 300B strategy.