Tidy Thing by Nour Al Jabri opens in Dubai

The celebrity Decorista Eng. Nour Al Jabri, who is famous in the region for her regular TV segments on decorating and furnishing houses and villas of the rich and famous, has announced the official launch of her new line of business, Tidy Thing.

Nour Al Jabri graduated from Italy, mastering the art of interior design and home decor, with years of experience in the region and being one of the opinion leaders and influencers representing major interior and furniture brands in the GCC and MENA.

Tidy Thing is a new business concept that started to get high demand in the region and especially in Dubai it is simply a process where a team of professionals takes care of rearranging wardrobe and kitchen closets.

“It’s an art of understanding the client’s need and the overall vibes and atmosphere of the place, in order to create a spacious eye-relaxing energetic arrangement of the clothes, and the kitchen tools,” Nour said.

She added, “Shopping for months and years can result in piles of unused clothes, apart from many changes that occur in our lives, from size changes to season, and fashion changes, which require a serious action to rearrange all this mess into a showroom look-alike wardrobe.”

The fast rhythm of the modern life created a need for such a line of businesses, where Nour found this need from her frequent visits to celebrity houses as part of her main core business home decoration and interior designs. It was the next logical step to launch Tidy Thing to help make those two important spots of any house, “the wardrobe and kitchen” as nice and tidy as possible. 

“I thought it would be a challenge explaining the business concept to everyone, but I was surprised by the positive feedback and the urge of having someone professional to visit at least once in 3 months to take care of this task, hence the idea was born with success from day one,” Nour said.

“The process starts from the point where an expert visits the client, evaluates the scope of work, understands the client’s need, energy, colour and style preferences, before moving to having a mood board that shows an estimate of the final result,” she further explained.

When asked if only the rich and famous are seeking her expertise, Nour said that the clientele is wide and diversified and it includes several categories of clients, from housewives to corporate employees, businesswomen and men, as well as for sure the influencers and celebrities of the region.

“Dubai is a fast growing market with a thirst for creative services that allows everyone to think out of the box and enjoy living and working in such a developed country, with the best infrastructure, laws and regulations that make it easy and feasible to follow the dreams, and succeed at your own business,” Nour stated.

She added “Recent stats show the number of millionaires are rapidly growing and relocating to Dubai and it is the right choice for talents and investors to live and work in Dubai, which is not only considered the Capital Of The Future, but the land of opportunities and success. ”