Sharjah Sustainable City, BEEAH tie up to promote sustainability

Staff Reporter, Gulf Today

BEEAH, the region’s leading sustainability and innovation pioneer, and Sharjah Sustainable City — the first master-planned sustainable residential community developed by Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers — have announced a strategic partnership aimed at transforming waste management practices and advancing Sharjah Sustainable City’s Environmental, Social, and Governance (ESG) goals.

In the presence of senior dignitaries, including Ahmed Obaid Al Qaseer, Chief Executive Officer of Shurooq, and Khaled Al Huraimel, Group CEO & Vice Chairman of BEEAH, the partnership was formalized through a Memorandum of Understanding (MoU) signed by Yousif Ahmed Al Mutawa, Chief Real Estate Officer of Shurooq, and Fahad Ali Shehail, CEO of Environment at BEEAH.

The partnership establishes a collaborative framework for both Sharjah Sustainable City and BEEAH to jointly launch and implement innovative sustainability initiatives.

Yousif Ahmed Al Mutawa, Chief Real Estate Officer of Shurooq, said: “Our collaboration with BEEAH represents a major milestone in our mission to create a truly sustainable urban community that serves as a model for future development. By leveraging Sharjah Sustainable City’s role as a living laboratory and BEEAH’s expertise in environmental innovation and waste management, we are raising the benchmark for eco-friendly communities in the region.”

Fahad Ali Shehail, CEO of Environment at BEEAH, commented: “This partnership aligns with our vision to pioneer environmental innovations that elevate quality of life. Through this agreement, we’re introducing advanced waste management systems and sustainability technologies in Sharjah Sustainable City that reinforce Sharjah’s position as a regional leader in sustainability.” As part of the collaboration, BEEAH will design and implement education and training programs focused on sustainable waste management. The initiative will engage residents, facility management teams, and the wider community, equipping them with the tools and knowledge needed to lead sustainable lifestyles.

Sharjah Sustainable City will serve as a pilot platform for testing and adopting new technologies proposed by BEEAH, contributing resources and expertise toward joint sustainability projects. The partnership will also facilitate collaboration on research grants, pilot programs, and community-driven sustainability events.

Other key focus areas of the agreement will include waste management automation, smart transition technologies, and biogas plant operations.

Together, these efforts are expected to deliver significant benefits to residents of Sharjah Sustainable City and support the broader sustainability agenda across the emirate and the region.

Sharjah Sustainable City is a pioneering development committed to creating a self-sustaining urban community in the heart of Sharjah. The city integrates cutting-edge green technologies and sustainable practices to deliver a high quality of life while reducing environmental impact.

BEEAH is the region’s foremost sustainability and innovation leader, renowned for trailblazing initiatives across waste management, environmental innovation, and smart city solutions. Dedicated to building a more sustainable future, BEEAH continues to catalyze impactful change across the UAE and beyond.

Sharjah Sustainable City Sharjah Sustainable City (SSC) is leading the global movement toward sustainable living, promoting a lifestyle that is compatible with the future. The development provides practical solutions related to food security, water and energy management, as well as natural resources conservation. The city is a joint venture between Sharjah Investment and Development Authority (Shurooq) and Diamond Developers to meet the highest sustainability standards.

BEEAH BEEAH is pioneering sustainability and inspiring innovation to empower humanity’s future. Through innovation, full-circle resource management, and digital transformation, BEEAH is addressing environmental challenges, deploying the latest technologies, and creating the roadmap for a smart and sustainable future. Renowned for groundbreaking environmental innovations and smart solutions, BEEAH operates across the United Arab Emirates, the Kingdom of Saudi Arabia, and Egypt, to create a better tomorrow for all.

Meanwhile, ASAS Real Estate, the real estate arm of Sharjah Islamic Bank (SIB), has announced the launch of a landmark feature in its Al Saja’a Industrial Land project in Sharjah. The initiative grants expatriate investors of all non-Arab nationalities the right to 100-year leasehold ownership, in addition to offering freehold ownership for Arab investors.

This initiative offers expatriate investors the opportunity to benefit from the project’s strategic location and attractive returns, contributing to Sharjah’s growing appeal as a long-term industrial investment hub.