Du, Etisalat in tie-ups with Emaar - GulfToday

Du, Etisalat in tie-ups with Emaar


The new agreement presents an avenue to boost UAE’s digital transformation agenda.

Etisalat, from Emirates Telecommunication Group Company and, du, from Emirates Integrated Telecommunications Company (EITC), have announced the finalisation of their master developer agreements (MDA) with Emaar Properties, the global property developer and provider of premium lifestyles.

As part of the new partnership, both operators will, through the Taawun infrastructure deployment initiative, cover Emaar’s major projects, providing essential telecommunications infrastructure.

Customers will be able to choose their retail telecom operator of their choice and the arrangement will further support to the government’s long-term vision in developing smart infrastructure and establishing a robust telecom sector for master developers.

Under the MDA, du and Etisalat will install, maintain, and oversee state-of-the-art fixed telecom services and solutions across various sites, including Al Aryam Phase II, Lagoons Phase 1, Dubai Creek Harbour, The Valley by Emaar, Emaar Dubai South, Mina Rashid Properties, Dubai Hills Estates and Arabian Ranches Phase 3.

Saleem AlBlooshi, Chief Technology Officer, du, said: “We are delighted to have the opportunity to work alongside Emaar Properties, a company whose profile, reputation, and history of sustained success across a multitude of projects offers an insight into its vision and ambitions for the future. With the finalisation of this MDA, Emaar and its customers will benefit from the broad range of services we provide, all of which are dedicated to delivering convenience and empowering residents, communities, and the country. As an integral driver of the UAE’s economic, social, and digital transformation, we are driven by our commitment to our partners.”

Commenting on the partnership with du and Etisalat, Ahmad Al Matrooshi, of Emaar Properties, said: “Delivering a world-class telecommunications infrastructure is an integral part of Emaar’s commitment to our customers.

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