Business Bureau, Gulf Today

Bentley Emirates has officially opened the doors to a brand-new flagship showroom in the heart of the capital on Zayed Road in Abu Dhabi. The new Bentley Emirates Abu Dhabi showroom will cater to the growing demand from its loyal customers for the British luxury automaker’s extraordinary cars, delivering the highest level of customer experience expected by residents of the nation’s capital.

Having moved its showroom to a larger space in the heart the capital, Bentley Emirates Abu Dhabi boasts a display of 15 exquisitely crafted Bentley vehicles across 2,050 sqm. An experience beyond that of a typical luxury retail environment, the Bentley Emirates Abu Dhabi and Dubai showrooms are the only Bentley showrooms in the world to feature a luminary façade lit by tens of thousands of LED lights.

The new showroom is an amalgamation of the bold and contemporary vision of Al Habtoor Motors and Bentley Motors. It is a realisation of the most exclusive customer experience, which redefines the luxury retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.

The Mulliner Room is a brand new feature that offers customers an exclusive, tactile and sensory experience to personalise their car. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by Bentley owners in the past. Another essential touch point is the VIP Majlis: a hospitality suite that offers a blend of luxurious materials alongside traditional Arabic patterns and perfectly illustrates the space where modern meets traditional hospitality.