Top officials during the opening of 16th VIVA store in Dubai Marina on Thursday.

Sajjad Ahmad, Gulf Today
The Landmark Group has announced the launch of the latest store from VIVA with over Dhs1 million investments at the iconic Landmark Group Tower in Dubai Marina on Thursday. This is VIVA’s 16th store opening since the launch of the homegrown concept only 18 months ago, in February 2018.

Inaugurating the new store of VIVA, Chairwoman and CEO of Landmark Group, Renuka Jagtiani, said: “It is a very proud moment for all of us as we celebrate 16 stores in 18 months, with 5 more VIVA stores planned by the end of this year. The team has worked hard to achieve this growth curve and build VIVA’s presence across UAE.”

The new 6,000 square feet store in Dubai Marina will stock over 1,200 exclusive brands of products, across fresh and non-food categories.

Georg J. Fischer, CEO, VIVA said, “ we have invested over Dhs1 million in our new outlet and we are planing to open more stores in the near future. The last year has been an incredible journey for all of us at VIVA. With every store that was opened, we were welcomed with an overwhelming response from the communities in Dubai, Sharjah and Ajman. As a pioneering food discounter in the region, we have had a first-mover advantage and are very pleased to have touched the lives of more than 4 Million customers in our first year of operations, selling over 23 Million products till date.

We have gone directly to the sources to procure our products from over 135 suppliers to ensure that we hand-pick the best quality and deliver it to our customers at unbeatable prices. Seeing our store network grow and expand is testimony to every effort made by our multi-tasking team towards our commitment to offering the highest quality at low prices to our customers. With every new store VIVA is improving the shopping experience, reach and driving more and more savings to every day.”