Business Bureau, Gulf Today

du, from Emirates Integrated Telecommunications Company (EITC), has strengthened its partnership with Abu Dhabi Islamic Bank (ADIB), a leading financial institution in the UAE, to provide dynamic class leading data centre services.

As part of the agreement, du will continue to deliver advanced network solutions with increased operational and network efficiency that will further enhance the service experience of ADIB customers, in addition to providing innovative M2M solutions and managed connectivity services.

Farid Faraidooni, Deputy CEO - Enterprise Solutions, EITC, said: “The need for rapid innovation, greater convergence and new services is driven by demand for high quality digital experiences. Customers now expect levels of personalisation and quality that match the leaders in any industry - this has made it increasingly important for banks to meet expectations that evolve faster than the industry’s ability to meet them. Our partnership with ADIB is a part of our efforts to introduce a convergence between finance and ICT to create a vibrant and dynamic technology base.”

ADIB will benefit from du’s world-class Data Centre infrastructure which is supported by high-speed connectivity, resilience and redundant links.

Adel Ahmed Alzarouni, GM, Real Estate and Administration, said: “Our partnership with du will enhance our overall IT infrastructure, which will allow ADIB to deploy features and tools that deliver customer focused digital experiences; additionally, this agreement will reflect our commitment to be at the forefront of technology optimization whilst in parallel, enhance our operational efficiency.

The partnership between du and ADIB reflects on all the services offered by du to its enterprise customers and represents the ADIB’s continuing commitment to enhance the customers’ services experience.

Meanwhile the du, from Emirates Integrated Telecommunications Company (EITC), is making it easier for customers to stay connected when travelling overseas with the launch of a roaming bundle, which features unlimited calling and 2.5GB of data for the price of Dhs 300 for 7 days, to enrich their experience abroad.

This means customers will no longer need to buy a local sim card to enjoy telco benefits, enabling them to enjoy hassle-free calling back home (to the UAE), calls within visited destination and to 174 destinations - all from their own UAE number. With this roaming bundle, du is connecting customers to their friends and family while travelling this summer, at attractive and affordable rates. This ensures customers have a convenient, stress-free experience to allow them more time to focus on what matters most while overseas.

Fahad Al Hassawi, Deputy CEO - Telco Services, EITC, said: “We place huge emphasis on providing customer-centric solutions that present both value and convenience to our customers. We also strive to deliver the best possible telco experience to customers, even when they travel abroad. Packed with data and minutes, this roaming bundle will enhance our subscribers’ connectivity while travelling overseas and minimise their current pain points.”
‘Hassle-free travel experiences’     By subscribing to the roaming bundle, customers’ no longer have to worry about the rigors associated with mobile connectivity while travelling. Through the delivery of a hassle-free bundle with attractive rates, customers can now call or message home, as well as numerous other destinations, as soon as they land from their personal UAE number. This means they can connect to the internet or call a taxi the moment they land with complete ease.

The latest addition to du’s roaming bundles will be available for customers travelling to 174 countries, including GCC countries, UK, USA, European destinations, and Egypt, starting from May 30th. du’s Postpaid mobile subscribers can subscribe to this roaming bundle by sending the SMS U to 5102.  Following the successful launch of YuppTV in the region, du, from Emirates Integrated Telecommunications Company (EITC), has launched a strategic partnership with YuppTV, being one of the leading OTT platforms, to offer its South Asian subscribers unlimited access to 150+ premium TV channels and over 3,000 on demand movies in 10 languages. This means that du subscribers can now enjoy the best of South Asian content on up to four of their chosen devices upon subscribing to du’s Home plans and packages.

Zahra Zayat, Vice President Middle East and North Africa, YuppTV, said: “We are very excited to announce our strategic partnership with du. From now on, YuppTV will be offering du customers unlimited entertainment of over 150 channels and 3000+ popular movies featuring premium South Asian channels such as Colors, Zee, Asianet, Colors, Sun and many more.

This collaboration comes as part of our plan to increase our market share in UAE and the rest of the Gulf where over 55 per cent of the population is South Asian. du and YuppTV share the same commitment to provide customers superior quality and service by giving them more ways to enjoy the premium content they want, anytime and anywhere at a price that is fit for their pocket.”