Grant begins DSC’s players’ growth programme

Avram Grant, the former Chelsea and Israel national football team manager, will kickstart Dubai Sports Council’s (DSC) development programme for professional players of Dubai football companies with a lecture at Hatta Club on Feb.23.

Grant, who has also managed the Ghana national team and English Premier League clubs Portsmouth and West Ham United, is taking part in the programme as a senior lecturer and he will conduct two lectures at Hatta Club on Tuesday – the first for Elite Youth players and the second for the Senior players of the Hatta Football Company.

He will host similar sessions at Dubai’s other three football companies – Al Nasr, Al Wasl and Shabab Al Ahli Dubai – in the coming days.

Approved by Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Sports Council, the programme, which is being organised under the slogan ‘Your career is your future’, is an important addition to the Council’s continuous effort to develop players and the coaching staff at Dubai football companies and sports clubs, as well as the administrative and technical staff.

The programme aims to enhance the professional status and awareness of players on the rolls of Dubai’s four football companies by involving the players, both Emiratis and overseas professionals, in the companies’ corporate social responsibility programs as well as in promotional events for sponsors and products, and the club’s merchandise stores.

The player engagement will lead to a positive growth in the fan base of football companies, as well as greater exposure for their corporate partners, and consequently and increase in revenues.

The programme also seeks to educate players on lifestyle changes that would enhance their status as professionals, and also inform them about global best practices as well as encourage them to take football as a full-time profession.

The programme will involve more than 200 football players, both Emiratis and overseas pro, playing for the first and Under-21 teams of Dubai’s football companies, as well as elite players from the 14 to 19 age group.

The programme will involve educational workshops and courses, and as well as special classes for overseas professionals to introduce them to the culture and history of UAE, and teach them the Arabic language. The programme will also educate players about the importance of planning their future, both as a player and beyond.

Having worked in one of the biggest professional football leagues in the world, as well as in countries like Israel, Serbia, Thailand and Ghana, Grant will bring nearly 50 years of football coaching experience to the programme.

Grant agreed to participate in the program during his visit to Dubai Sports Council in November, when he met Saeed Hareb, Secretary General of Dubai Sports Council, and Nasser Aman Al Rahma, Assistant Secretary General of the Council.

The veteran, who started his coaching career at the age 18 as a youth coach of his home-town team Hapoel Petah Tikva in Israel in 1972, had expressed his admiration for the country during the meeting, and the amazing development taking place here, and expressed his keenness to share his vast experience for the betterment of football in Dubai and UAE.