Britons have been averse to paying more for their food

Kate Ng, The Independent

London holds a special place in the hearts of food enthusiasts. In the halcyon days of the UK’s place in the European Union, it could even be said that the capital was one of the best cities in Europe – if not the best – for food. Despite it being beaten out by Paris in the Michelin guide (the French capital boasts 119 Michelin stars compared to London’s 74), the city’s sheer diversity made it stand out, with nearly every cuisine under the sun available somewhere in its streets.  But recently it hasn’t really felt this way, and the people have noticed. Last week, Lily Allen tweeted: “Having been in New York for most of the time since Covid, I’ve spent long enough away to notice how far the standards have slipped in London’s restaurant scene… Delivery food and takeaways are even worse. Dunno if it’s Brexit or ghost kitchens or inflation or whatever, but it’s a terrible shame.” It’s evident from social media posts and online reviews that a lot of patrons feel the same. The restaurant industry has taken blow after blow in recent years, beginning with the UK’s messy divorce from the EU in 2016. And as it was trying to recover from Brexit, which resulted in increased costs, new bureaucracy and staff shortages, Covid hit. Restaurants were forced to shutter their doors for unknown periods of time, deal with confusing new rules, and magic whole new delivery systems out of thin air. Now, the industry is having to weather the cost of living crisis.

In the face of all this, it might be a little cruel to denounce London’s usually thriving food landscape as “mediocre”. But, as painful as it might be, there is some truth to it. Ben Orpwood, a former contestant on the BBC reality series The Great British Menu, tells me that Allen’s observation, while perhaps a bit strongly worded, wasn’t completely wrong about the state of the industry.

Orpwood, who was previously the executive chef at Gordon Ramsay’s Lucky Cat, has been cooking in some of the world’s finest kitchens for nearly two decades. But he says he’s never seen anything like the state of affairs at his latest opening, 20 Berkeley in Mayfair. “Normally when you first open a restaurant, the drop-off from the opening team [staff] is something like 20 per cent,” he explains. “You lose people who applied for something they’re not really ready for and opening week is very intense – so they go. But after we opened 20 Berkeley in June, apart from my core team, we had 100 per cent turnover. I’ve never seen anything like it.”

He says that staff are leaving even with benefits like getting two meals a day, days and nights off, at least £13.50 an hour for employees with no prior experience, and a nice, conducive kitchen environment to work in – a far cry from the shouting and screaming he endured earlier in his career. “I had a pastry chef that left last week who worked 3pm-11pm, five days a week, no double shifts – he didn’t like how much work there was,” Orpwood marvels. “I can’t get my head around that mentality. The talent and the drive is just not there anymore, there are very few talented young chefs around and all the good restaurants are scrapping over them. When you’re going through that as a new restaurant, it makes it so much harder.”

The chef, who has more than two decades of experience under his belt, explains that the aftermath of Brexit and Covid are primarily to blame. Brexit caused an exodus of EU citizens, many of whom questioned whether or not they were welcome in the UK.  Price is a painful topic right now, resulting in a bitter stand-off between some patrons and restaurateurs. But Britons have historically been averse to paying more for their food, lulled into a false sense of security by the cut-throat price war between supermarkets. Or a sense of: if I can spend less than £5 on a Sainsbury’s ready meal, why are restaurants charging three, four, or five times that for a main course? But, as Smithson-Wright points out, the “bravest thing a restaurant can do is charge what they need to” without fear of empty seats. “In some ways, restaurants punish themselves by not charging what they should and now they’re stuck in a mediocrity trap,” he says. “And they’re not helped by the psychological barrier people have over what they will pay for things.”

So what does this mean for the future of food in London? The restaurant industry, as a whole, isn’t about to die any time soon. As Orpwood says, this is a resilient industry and will “just get on with it” until it comes out the other side with hopefully greener grass. Smithson-Wright adds that the current situation sounds a death knell for mid-level restaurants, many of which will not survive this period. But Mullock tries to offer a sunnier disposition. “The London food scene is alive and it’s doing some really good things. Everyone’s just pursuing deliciousness.”