Canadian University Dubai’s BBA receives accreditation from UK

Jamil Khan, Senior Reporter

Canadian University Dubai (CUD) has received accreditation from the Chartered Institute of Marketing (CIM) UK, earning the prestigious CIM Accredited Degree status for its Bachelor of Business Administration (BBA) in Marketing. The recognition will provide students of the BBA in Marketing programme with the opportunity to gain industry-recognised qualifications at an accelerated pace. The CIM UK accreditation is also recognised by the Australian Marketing Institute (AMI).

Awarded following a comprehensive mapping process, the CIM Accredited Degree status demonstrates that CUD’s BBA in Marketing meets the Institute’s learning outcomes, ensuring course content is aligned with industry requirements. Mapped against the CIM Certificate in Professional Marketing (Level 4) and Diploma in Professional Marketing (Level 6), the BBA in Marketing offers exemptions based on Accredited Prior Learning (APL), reducing the number of assessments students must take to gain a CIM qualification.

CIM is recognised as a world-leading professional body for marketing and has over 20,000 members in more than 100 countries. In addition to the exemptions offered by the Accredited Degree status, marketing students at CUD can benefit from a range of resources, including access to webinars, textbooks, reports, journals and articles, professional development programmes and videos, and concessions on relevant training courses. Students who take up membership can also access mentoring support.

The benefits of the accreditation were presented by Maggie Jones, CIM’s Director of Partnerships, during a recent visit to the CUD campus. Accompanied by Mr. Raj Achan, Senior Ambassador of CIM in the UAE, Ms. Jones explained the details of the exemptions to an audience of BBA students and faculty.

Speaking about the milestone, Professor of Marketing and Program Coordinator, Dr. Farooq Haq, said, “The Chartered Institute of Marketing is a leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.”