Firm supports charitable initiative ‘Malabes’

Jamil Khan, Senior Reporter

Prominent charitable organisations in the UAE are engaged in a number of charity initiatives to support the needy people throughout the country and there are private and public sectors pouring their support enormously.

The Beit Al Khair Society’s ongoing charitable initiative ‘Malabes’ aims to donate clothes to the needy families and recently the leading firm, ENOC Group, has partnered to support this and spread the joy of sharing.

The Group encouraged its employees to donate used or new clothes and give back to the community especially during these unprecedented times. The new donated clothes were gifted to those in need, while the old ones were recycled and sold and their revenue was used to offer the families financial support. Other donated items included shoes, bags, kitchenware, carpets, blankets and toys.

Saif Humaid Al Falasi, Group CEO, ENOC, said: “ENOC has always partnered with entities and organisations on initiatives that uphold the values of humanity and generosity. We will continue to support our nation and encourage not just ENOC employees but all members of our community to contribute towards such noble initiatives.”

Making the process easy and convenient for all participants, Beit Al Khair made an app for individuals to register their interest to donate. A customer care representative then schedules a date to collect the donations. A fleet of vehicles is equipped to collect donations in an efficient and timely manner and from the participants preferred locations.

Malabes is an extension of the ‘Your Old is Their New’ project launched by Beit Al Khair Society in 2012, through which UAE citizens and residents can donate used clothes or personal belongings.

However, Dar Al Ber Society has succeeded in obtaining the International Innovation Certificate ISO 56002 2019, which places the Society among the first institutions in obtaining the international certificate in the UAE region.