DLD’s awareness project enables customers to obtain smart services

Business Bureau, Gulf Today

The Dubai Land Department (DLD) announced the conclusion of the awareness project for the Dubai Real Estate Self Transaction (REST) smart application that it launched at government entities.

The project constituted the participation of five government entities, whose services are linked to the Real Estate Registration and Services Sector, including Sheikh Zayed Housing Programme (SZHP), Dubai Municipality Al Twar Centre, Dubai Courts - Personal Status Court, Mohammed Bin Rashid Housing Establishment (MRHE), and Dewa’s Sustainable Building in Al Quoz.

The project witnessed the participation of employees from The Sector and Customer Happiness Department in covering the platform that was installed at the different entities.

The campaign focused on familiarising customers who visit service centres with the services available in the Dubai REST application, which enables customers to obtain smart and fast services. The list of services provided by the application includes issuing a certificate of owned properties and a replacement for lost title deeds as well as maps.

Landlords can also request copies of title deed certificates and an evaluation of their properties, whether from the category of ‘vacant plot’ or ‘housing units,’ in addition to many services related to real estate registration, Dubai Real Estate Institute, Real Estate Regulatory Agency, Rental Disputes Centre, or the Real Estate Promotion and Investment Management Sector.

During the campaign’s launch period, DLD managed to spread awareness of its smart application and the percentage of customers in each entity was disclosed, where 95 per cent of them recorded their happiness at the level of the Sheikh Zayed Housing Programme.

At Dubai Municipality - Al Twar Center, their happiness rate is 96 per cent, while in Dubai Courts - Personal Status Court, 97 per cent of the customers expressed their happiness with this experience. The happiness of the Mohammed Bin Rashid Housing Establishment (MRHE) customers reached 95 per cent, while happiness increased to 99 per cent at Dewa’s Sustainable Building in Al Quoz.

Majid Al Marri, CEO of the Registration and Real Estate services sector, said: “The numbers of customers that we were able to communicate with within a relatively short period of time in five government entities reveals the positive impact that the Dubai REST platform recorded among customers as well as the many benefits it presented them, especially with regard to the speedy completion of their transactions, saving time, effort, and money, in addition to covering a high percentage of the services they constantly need.

We express our satisfaction with the results achieved in the first year of the implementation of the application, especially since the happiness rate among customers exceeds 95 per cent, representing an opportunity for us to add more services and continue to improve the performance of the platform by taking advantage of the latest technologies of the era, including blockchain and artificial intelligence, and attracting more partners from the government sector.

Abdullah Ahmed Al-Siri, Senior Director of the Customer Happiness Department at DLD said: “The campaign contributed to directing more customers to benefit from the smart services available on the smart application for easy access to services, especially since the payment has been completely transferred to the electronic format, with the ability to obtain service outputs electronically, leading to a reduction in paper transactions.”

DLD intends to organise more training and awareness sessions for customers on how to use the smart application at DLD’s Customer Training Centre and other government entities.

Ealier the Dubai Land Department participated in the 20th Luxury Property Show (LPS) Shanghai at the Shanghai Convention Centre through a high-level delegation that included Majida Ali Rashid, CEO of the Promotion and Real Estate Investment Management Sector; and Majid Saqr Al Marri, CEO of the Registration and Real Estate Services Sector.

During the show, held over three days,, DLD was accompanied by major real estate developers in Dubai as strategic partners to the show. The developers showcased their latest projects to 14,000 exclusively invited Chinese investors interested in investing in global real estate projects, luxury products, and services. More than 250 exhibitors from 40 countries around the world, including the UAE, participated in the show.

Majida Ali Rashid said: “Our participation in LPS 2019 came as part of our awareness of Dubai’s position in the eyes of Chinese investors, especially in light of the volume of real estate investments they registered in the Emirate. Though there are several encouraging factors for them to invest in our real estate, we are keen on registering distinguished participation for us every year to inform them of the advantages and investment incentives that we provide as well as the Emirate’s strategic location as a link between the Middle East, Asia, and Europe.”