UAE fragrance market to hit $807m

Inayat-ur-Rahman

The UAE is a global destination and a strategic business hub for the perfume industry. The country claims the top position when it comes to the production and export of perfume, supported by the dynamic vision of the UAE leadership and regulations that promote business growth.

According to analysts Euromonitor International (EMI), the GCC’s retail value of fragrances estimated to be worth $3.6 billion in 2021, of which $2.1 billion will be attributed to Saudi Arabia, and $807 million to the UAE.

The world’s leading fragrance creation houses are taking inspiration from the UAE to project their latest perfumes, using the region’s rich history and passion for fine fragrances to reveal potential future trends in global markets.

Marco Vidal, CEO, The Merchant of Venice told Gulf Today that  The Merchant of Venice  was launched over five years ago, but the foundation for its philosophy – spreading an appreciation for Venetian perfuming art – was laid many centuries before.

Vidal is a fourth-generation member of one of Italy’s most prominent perfumery families, which has been involved in scents, soaps and spices since Angelo Vidal established his Profumi trade company in 1900. He mentioned that The Merchant of Venice is present in around 40 countries of the world and they are planning to expand further amid huge demand.

Vidal noted that he sees huge potential in the Dubai fragrance market and last year they opened its first-ever international boutique in Dubai Mall.

He noted that Dubai was close to host Expo 2020, adding that The Merchant of Venice is planning a new edition dedicated to the mega event.

The Merchant of Venice represents unique and sophisticated perfume lines suitable for every occasion and for both genders.