Emaar, ELIE SAAB partner on designing haute interiors

Business Bureau, Gulf Today

Luxury has a new destination: ELIE SAAB at Emaar Beachfront, a gated island destination in Dubai, was unveiled on Friday at Dubai Opera by Mohamed Alabbar, Chairman of Emaar, and Elie Saab, founder and Chairman of ELIE SAAB Group.

Emaar, the global developer, is partnering for the first time with the renowned fashion designer for the new residential development. Reflecting the innate elegance and exceptional detailing that sets Elie Saab apart in the global fashion world, the sumptuous residences will reflect the luxurious heritage of ELIE SAAB’s style and signature.

Announcing the partnership, Mohamed Alabbar said: “Elie Saab is the pride of the Arab world, and a fascinating international success story. Through our first association with Elie Saab, admired by the world’s leading celebrities, we are offering discerning customers a new lifestyle address. Every aspect of these glamourous residences is personally designed by Elie Saab, who brings his rare genius and aesthetics to create a new architectural and lifestyle expression. It is our honour to be associated with him.”

Elie Saab said: “We are delighted to collaborate with Emaar and Mohamed Alabbar on this new project. Over the years, ELIE SAAB has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Through this new collaboration, brought by Emaar, leaders and experts in real estate, ELIE SAAB is confident that its aim at extending the brand experience into home and interiors will be a granted success.”

 In addition to 1 to 3-bedroom apartments, the tower with interiors by ELIE SAAB at Emaar Beachfront will have an exquisite collection of ELIE SAAB four-bedroom penthouses – overlooking the Arabian Sea, The Palm and Dubai Marina.

Designed to celebrate the 1930 Art Deco era, the tower serves as a subtle landmark of elegance and composure. It will set itself apart in height, profile, and its inherent link to fashion and style. Ground level boutique fashion stores, galleries and cafes as well as lobbies designed by ELIE SAAB promote the feeling of luxury.

Every aspect of the project including the interiors, penthouse design, lobbies, glazing, and art work is carefully chosen to reinforce the overall character of the design.

Inspired by chic Miami lifestyle, an amenity pool deck located at the 8th level, ensures superb views and privacy from the promenade. The deck will be terraced and landscaped to provide a retreat for residents with flowing fabric shading, warm tones, and Art Deco inspired form and detail. Furthermore, an infinity edge swimming pool facing the Palms, gym and recreational facilities add to the quality of life and are designed for haute living.

ELIE SAAB at Emaar Beachfront enjoys an exclusive island lifestyle overlooking the sea and the Palm offering a private beach, private marina, and several sport and resort-style facilities for a wholesome lifestyle. Emaar Beachfront can be effortlessly accessed from Sheikh Zayed Road, Dubai Marina and The Palm.

 Owners of these select units will also have the choice to get a private consultation from the ELIE SAAB design team on purchasing furniture for their premium units.

 For more details, visit the Emaar Sales Centres in Downtown Dubai; Dubai Creek Harbour Sales Centre in Ras Al Khor; Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road; the Emaar South Sales Centre on the DWC Peripheral Road in Dubai South; and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The sales centres are open from Sat. to Thurs., 9.30am to 7pm, and on Fri. from 2pm to 7pm in all locations except the Abu Dhabi Sales Centre. Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: [email protected].

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 51,800 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 915,000 square metres of leasing revenue generating assets and 19 hotels and resorts with 3,939 rooms. Today, around 40 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments. Emaar has now launched, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future.