Lego Group teams up with Ronaldo, Mbappé, Messi, and Vini Jr. to celebrate the ‘magic of football’

The recent partnership between the Lego Group with Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. ahead of world’s most exciting sports event FIFA World Cup 2026 brought bundle of surprises for brick-lovers in UAE as well as around the world.

The football fever at an all-time high, fans can now build their treasured players through a brand-new lineup of Lego Editions sets featuring these four pitch legends revealed on Tuesday.

The new sets invite fans to build, display and celebrate their passion for the sport at home while paying tribute to the creativity, unique flair and signature style of each player, complete with hidden easter eggs for true fans to discover.

The group revealed an exclusive image of the four players building the Lego Editions FIFA World Cup Official Trophy set, available for purchase on online and branded stores and selected retailers worldwide.

Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. also shared their reflections and excitement about their unique LEGO models, allowing them to replay memorable moments from their careers.

Cristiano Ronaldo said: “It’s not every day you get to be transformed into a LEGO set! I’m incredibly honoured to be part of this new lineup of LEGO Editions, alongside three other incredible players in the sport. I’m looking forward to seeing fans from all over the world discover my story and sporting heritage by building this LEGO set, blending football and creativity."

Kylian Mbappé said: "Football has taught me to dream big and to constantly push my limits. This LEGO set tells part of my story, but above all it captures the energy and creativity that make this sport so special. It’s a fun way to share my journey and my passion. If it can inspire young people to believe in their ambitions, build their own path, and enjoy creating along the way, then that’s a true victory."

Lionel Messi said: "Similar to football, LEGO play is all about building and rebuilding, trying new things, learning from mistakes and celebrating successes. I love how these LEGO sets bring my on-pitch moments to life in a fun and imaginative way. I'm thrilled for fans to explore the magic of football through these sets and together celebrate the sport we all love."

Vini Jr. said: “Football is all about passion and creativity, and seeing my style captured in LEGO bricks is truly exciting. Just like on the field, these sets allow fans to explore new moves and celebrate the energy of the game. I hope they inspire everyone to build their own football dreams.”

Julia Goldin, Chief Marketing and Product Officer at the Lego Group said: “With these new sets we’re bringing the thrill of football to life in a way that allows fans to build, create and celebrate. We wanted to capture the essence of some of today’s greatest football players, and honour what makes them special, sparking imagination and excitement in kids and families worldwide. We know everyone wants a piece of the celebration and we can't wait for fans to experience the joy of building their favourite football icon and share their passion for the game with creativity and pride.”

Today’s announcement is part of the Lego Group’s wider football programme where it will celebrate the game as a source of play, creativity, and connection for young fans and families worldwide. Pop-up fan zone experiences will bring Lego play to communities worldwide through activities such as Lego Wall of Fame, which invites participants to design their own Lego jerseys, and Lego Brick Kickers, a fast-paced multiplayer game where kids kick footballs at a giant digital Lego wall, smashing bricks to score points, unlock FIFA World Cup surprises and earn captain rewards.