Dubai Muscle Show, Binous Classic join forces for upcoming season

The organising committee of the Dubai Muscle Show and Binous Classic Championship has signed a cooperation agreement to jointly organize sports events in the upcoming season.

This strategic partnership aims to further develop the annual championships held in the UAE.

The signing took place at the headquarters of the Emirates Bodybuilding and Fitness Federation, in the presence of Sheikh Abdullah Bin Hamad Bin Saif Al Sharqi, Chairman of the federation’s board.

The agreement stipulates that the fourth edition of the Binous Classic Championship will be held alongside the Dubai Muscle Show, with the joint edition scheduled for October 30, 2026.

The signing ceremony was attended by the federation’s Secretary-General, Mohamed Abdul Rahim Al Marri; board member and chairman of the teams and competitions Committees, Ahmed Jawhar; Francesco Santa, CEO, Italian Exhibition Group Middle East (IEG Middle East); and Anis Binous, owner of the Binous Gym in Dubai.

In this context, Sheikh Abdullah described the agreement as a successful step toward advancing Emirati bodybuilding on the global stage. He noted that it would help create a distinctive edition combining quality and technical excellence, attracting the world’s top athletes. He also highlighted that the fitness exhibition, which will coincide with the Binous Classic Championship, aims to become the world’s leading fitness expo.

The organizing committees of both championships praised the efforts of the Federation’s Board in promoting the culture of bodybuilding and fitness, developing it according to the highest international technical standards.