Samih Al Maisari, Naser Khamis Al Marri, Ahmed Al Shebli and Noura R Al Dhaheri during the launch of the academy.

Gulf Today, Staff Reporter

Following the success of the first Smash Abu Dhabi badminton tournament, 316 Sports Services has given wings to promote the game in the UAE by opening the Port Badminton Center and 316 Badminton Academy.

"With the opening of the new Badminton Academy, we now have a bigger and better chance to demonstrate to you how much we value your training, performance, and general well-being," said Samih Al Maisari, Managing Director of 316 Sports Services.

 "Our mission is to unlock the potential and provide a platform for the development and training of the most recent badminton techniques.

 "Our coaching staff works hard to create a positive and motivating environment in which each player can reach his or her full potential.

 "We are committed to providing extensive in-person training and ongoing support to assist in the launch and growth of badminton in the Arab world," Samih added.

 "We are thrilled to be launching in Abu Dhabi and collaborating with Abu Dhabi Ports Group and the Abu Dhabi Cruise Terminal, where it will be located."

The launch of the academy was graced by Naser Khamis Al Marri, Head of Technical Committee and Head of National Teams Committee at the UAE Badminton Federation; Ahmed Al Shebli, Head of Stakeholder and Government Relations, Abu Dhabi Port Group; and Noura R Al Dhaheri, Director, Abu Dhabi Cruise Terminal.