A combo image shows Cristiano Ronaldo shoving away the Coca-Cola bottles.
Gulf Today Report
Celebrities, specially barons of business, should watch what they say. A classic case is Tesla founder Elon Musk. He has sent the value of cryptocurrency Bitcoin into a tailspin with his tweets.
Last month, Musk sent Bitcoin prices nosediving after announcing Tesla would no longer accept it as payment for its vehicles. The reason: high levels of carbon emissions produced by bitcoin mining.
After that, Musk sent a cryptic tweet that suggested he had broken up with Bitcoin, sending the price of the digital asset down about 5%.
On Sunday, the cryptocurrency’s value surged again, after he tweeted that the electric carmarker would resume allowing Bitcoin transactions when miners who verify transactions use more renewable energy.
Now, comments by another celebrity, this time from the sports arena, have roiled the fortunes of a global brand, incurring a loss of $4 billion in the process.
Famed footy genius Cristiano Ronaldo left the top echelons of the Coca-Cola company red-faced with his remarks on the universal drink at a news conference during Euro 2020.
According to a report, a video showed that after taking his seat during a press conference, the former Real Madrid superstar picked up two bottles of Coca-Cola which were already laid out before him and said “Water. Coca-Cola…”
He shoved the two bottles aside and grabbed a bottle of water, telling people at home which of the drinks was a healthy choice.
But what Ronaldo may not have realised is the huge financial impact he would have on Coca-Cola with those words.
On the face of it, this gesture would seem harmless, but this small move had a huge impact on the brand’s fortunes. Its shares were worth $56.1, but by the time Ronaldo and his Portugal boss Fernando Santos left their seats at the press conference, the shares had dropped to $55.2 each.
The 1.6% drop in share price meant a loss in $4billion in terms of company worth.
Ronaldo may have been trying to make a point on good health by advocating drinking water, but took the fizz out of the image of the much-loved beverage in the bargain.
England and Portugal both scored five goals while France scored three as they overcame lowly-ranked Kosovo, Andorra and Lithuania in Euro 2020 qualifying on Tuesday.
Home advantage at the European Championship may not count for much when Hungary face a Portugal team with scoring talent and one particular player looking to make history. Cristiano Ronaldo needs six more goals to become the all-time leading scorer for
Coach Fernando Santos on Thursday announced his list of 26 players for next month's tournament, when Ronaldo will be supported by the likes of Bruno Fernandes, Bernardo Silva, Diogo Jota and João Félix.
The strategic partnership strengthens both parties’ commitment to supporting the nation’s athletes, broadening the sports horizons, and enhancing the country’s leadership position globally.
Same views were echoed by NBA commissioner Adam Silver, who added: “Our data shows we have fans coming in from 59 countries for these games. This continues the notion of promoting Abu Dhabi as a hub for great sporting events.
Mohammad Rizwan underlined why he will be a key weapon for Pakistan at the Twenty20 World Cup, top-scoring in a 21-run win over Bangladesh in Christchurch on Friday.
Qatar has ordered most government employees to work from home during next month's soccer World Cup while schools will have reduced hours two weeks before the tournament before shutting as the country prepares for a big influx of visitors.