England players during training session. File
The broadcaster said on Friday that if England reach the July 14 final at Lord's — they are in semi-final action next week — it will "ensure as wide an audience as possible is able to watch the game".
The broadcaster said their decision would "ensure as wide an audience as possible is able to watch the game."
England have qualified for the semi-finals and will meet either India or Australia on Thursday July 11. The final is at Lord's on July 14.
Meanwhile, the television audiences in Britain for the Cricket World Cup have been contrasted unfavourably with the millions who watched the England team's run to the semi-finals of football's Women's World Cup on free-to-air television.
Sky UK and Ireland chief executive Stephen Van Rooyen said: "We are proud to be the broadcaster for a home Cricket World Cup — one of the world's biggest and most exciting sporting events.
"Our aim has always been to celebrate what could be a 'once in a generation' moment of a home team in a big final on home soil.
"So, if England reach the final, we will make the match available to everyone so the whole country can be part of a rare and special big sporting moment."
International cricket in the UK has been behind satellite broadcaster's subscription paywall since 2005.
Many pundits claim the decision by the England and Wales Cricket Board to take the game off free-to-air television has been a central factor in the sport's declining popularity in its birthplace, particularly among younger age groups.
England paceman Liam Plunkett said Thursday the team wanted to attract the largest following they could.
"You want as many people to watch it as possible," he told BBC Radio.
"Playing for England you're the pride of the country and you want people to be able to access that and watch that.
"It's always nice to be on a bigger platform. We feel like we've built something special here as a team.
"It would be nice to go all the way and to have big numbers watching that final if we get through and win, that would be huge."
Sri Lanka started the tournament as rank outsiders and finished sixth of the nine teams, registering one of their three wins against the world's top-ranked one-day international side and hosts England.
A throw to the stumps deflected off the bat of a diving Ben Stokes as he tried to complete a second run and raced to the boundary, with Sri Lankan umpire Kumar Dharmasena awarding six.
Sarfaraz Ahmed's side needed to smash the world record for margin of victory in a one-day international but, after winning the toss at Lord's, they failed to muster enough runs to give them a chance.
Bangladesh must be all out for seven or lower if Pakistan are to deny New Zealand a place in the semi-finals alongside Australia, India and England.
Untiring efforts of the Jebel Ali Racecourse management finally paid off as the venue put all concerns regarding its racing surface behind and successfully hosted the biggest race of their season, the 1600m Group 3 Jebel Ali Mile on Friday.
China’s Wu Ashun maintained the momentum that he got after egaling in his opening round to finish the day with a one-shot lead at the Dubai Desert Classic on Saturday.
Home favourite Nick Kyrgios went five sets to ensure an Australian Open showdown with Rafael Nadal on Saturday as a series of shocks caused carnage in the women’s draw.